Tag: International Business

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Analysing Mcdonalds Corporation In India
6th Dec 2019
Introduction: Globalization refers to the growing interdependent relationships among people from different cultures and nations as physical and psychological walls collapse, barriers to the movement of trade, capi...

Literature Review of Coca-Cola's International Strategy
6th Dec 2019
Introduction: The Coca-Cola Company is the largest drink company in the world, serving customers from more than 200 countries with over 500 different brands. Although it is clear that Coca-Cola is best known for Co...

Literature Review on Internationalization
6th Dec 2019
Introduction: Introduction Internationalization can be described as “the process of increasing involvement in international operations”. (Welch and Luostarinen, 1988). It deals with how the firm adapts operatio...