Tag: Marketing

Airline Company Market Evaluation
9th Dec 2019
Introduction: Executive Summary Sweet Osmosis is an airline company that provides an unrivaled experience to its consumers providing them a very personalized and luxury oriented air travel experience. Their compet...

Internet Technology for Developing Brand Loyalty
9th Dec 2019
Introduction: Introduction         Background In today´s world, where self-satisfaction and self-interest is the main goal in consumers, people will pay for the privilege of being king (Dickins, 2008)...

Marketing Models for Early Childhood Education
9th Dec 2019
Introduction: 1.      Introduction 1.1.2 The perception of early childhood education’s important position in the world Early childhood education is seen as a significant industry all over the world. Becaus...

Transitions in Integrated Marketing Communications – From Physical to Digital
9th Dec 2019
Introduction: TABLE OF CONTENTS: TABLE OF FIGURE INTRODUCTION PHYSICAL MARKETING COMMUNICATION DIGITAL MARKETING COMMUNICATION IMC THE VALUE OF IMC PLANS PILLARS OF IMC FROM PHYSICAL TO DIGITAL MARKETING COMMUNICAT...

Marketing Plan for Yo-Nu Drink: Yo-Sushi
9th Dec 2019
Introduction: Executive Summary This paper analyses different marketing strategy deployed in the introduction a new product through proper analysis of external and internal business environment. Different analytica...

Influences of Marketing Decisions among Small-scale Farmers
9th Dec 2019
Introduction: In this chapter, relevant literature will be reviewed to present the factors that influence marketing decisions among small-scale farmers. The chapter will begin by providing an overview of the conce...

Strategic Management and Marketing Analysis of Kansas University Hospital
9th Dec 2019
Introduction: Strategic Management and Marketing Analysis – Report Introduction (organization, serviceproduct line) The organization that will be used for the marketing strategic development and analysis is ...

Marketing Dissertation Topics
6th Dec 2019
Introduction: We have provided a selection of example marketing dissertation topics below to help and inspire you. Tourism If you are interested in the marketing of a specific place to attract tourists then you cou...

Investigation into Equity Bank Kenya
6th Dec 2019
Introduction: RESEARCH TITLE; An investigation into and justification of the marketing strategy adopted by Equity bank for its growth in the Kenyan market by reference to the work of P. Kotler CHAPTER ONE: INTRODUC...

Barriers to Online Shopping in Hyderabad
6th Dec 2019
Introduction: INTRODUCTION This proposal is based on Barriers to online shopping in Hyderabad, India. It focus on customers can do shopping online from there home and what problems they face while doing there shopp...

Consumer Analysis of Advertising Preferences
6th Dec 2019
Introduction: Aim and Objectives: The aim of this research project is to now and examine that the advertisement get success or failure to all companies and whether customer always likes the way of advertisement as ...

Customer Relationship Management Practices Among Banks
6th Dec 2019
Introduction: The objective of this paper is to propose a framework on the Customer Relationship Management (CRM) practices among banks. The conceptual framework is design based on two marketing theories: (i) Rela...

Product Development at Skopje Brewery
6th Dec 2019
Introduction: Chapter 1 1.1.Introduction Skopje Brewery, as a main player on domestic beer market with market share of over 75%, for many years was trying to create back up for its “cash cow” product, S...

Comparative Study of Relative Impact of Atmospherics
6th Dec 2019
Introduction: Today the Business thinking has changed; it has come closer to the customer or to be more apt to the consumer. It can be observed that the consumer’s decision making for purchasing a product or ...

Brand Image and Its Effect on Consumer Purchasing
6th Dec 2019
Introduction: Introduction: Brand is a powerful tool to attract more consumers to buy particular products. In a developed country like UK, clothing industry is one of the major industries that substantially contri...

Green Credential in Advertising on Malaysian Consumers
6th Dec 2019
Introduction: In this research proposal we will understand how the research being explored by seeing the influencing factors of incorporating green credentials in their advertisement to gauge Malaysian consumer...

Launching New Generation Hybrid Laptop in UK
6th Dec 2019
Introduction: Introduction New Hybrid Laptop is introduced with latest Intel’s 2010 processor Intel Core i7 Extreme Edition and another AMD’s processor AMD Athlon X521 GIXA is also added for unbeatable ...

Relationship Marketing in Attaining and Retaining Customers
6th Dec 2019
Introduction: Abstract: The study seeks to establish the contributions of relationship marketing in attaining and retaining customers in the Kenya commercial banks, Specifically the study will seek to establish how...

Brand Equity and Consumer Buying Behaviour
6th Dec 2019
Introduction: Brand is an influential tool to focus the consumers to buy the particular products. Some people named it as equity because it adds values to the products. This study explains the factors that contrib...

Supermarket Culture in Sri Lanka
6th Dec 2019
Introduction: 1. Today the field of marketing performs in a very competitive world, which is like a battle field fighting with each other to attract customers in the forms of new company or due to a lapse of custom...

Analysing the Dell Direct Distribution Channel
6th Dec 2019
Introduction: The direct model refers to the fact that Dell does not use the retails channel, but sells its PCs directly to customers through its website, this way the intermediary steps that may add time and cost...

Factors Influencing Customer Behaviour
6th Dec 2019
Introduction: Literature Review On Customer Behaviour Introduction Generally customer behaviour is a study of when how where and why people do or do not purchase a product, service, ideas, or experience to satisfy...

Impact of Customer Loyalty Card Schemes in the UK
6th Dec 2019
Introduction: The UK’s retail industry is one of the most organised industries in the world where retailers like Tesco, Mark & Spencer’s and Sainsbury are holding the good position in the market. T...

Marketing Analysis of Adidas
6th Dec 2019
Introduction: Introduction Adidas is a 2nd largest sport wear industry in the footwear market. Adidas is largely engaged with the sport industry, offering customers widespread selection of sport equipments. Adidas ...

Case Study On Aurobindo Pharma
6th Dec 2019
Introduction: Global strategy for Indian pharmacy companies and the opportunity in emerging markets: A case study on Aurobindo Pharma Focus Aim: To understand the trends in Indian pharmacy companies which have...