Dissertations on Branding

Branding is widely thought of as simply designing a logo or symbol used to identify a company but is a much broader practice that aims to give meaning to a company and its products or services through researching and developing recognizable features, behaviours and practices that shape the way consumers see them.

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Branding

Latest Branding Dissertations

Including full dissertations, proposals, individual dissertation chapters, and study guides for students working on their undergraduate or masters dissertation.

Influence of Consumer Empowerment on Engagement and Brand Loyalty
Dissertation Examples
Introduction: 1.    Introduction – Review at the end 1.1. Overview Social media marketing has become a vital marketing tool for global airlines to attract new consumers but more importantly engage with them o... Last modified: 16th Dec 2019

Skins as a Form of Branding Opportunity
Dissertation Examples
Introduction: EXECUTIVE SUMMARY This study makes an attempt to understand the business of ‘skins’ and the various ways it can be made a part of Ambient Media to offer more branding opportunities to adverti... Last modified: 13th Dec 2019

Impact of Employer Branding on Employee Performance
Dissertation Examples
Introduction: Acknowledgement Apart from the efforts put by me, the success of any project depends largely on the encouragement and guidelines of many others. I take this opportunity to express my gratitude to the... Last modified: 13th Dec 2019

Importance of Employer Branding
Dissertation Examples
Introduction: Employer Branding 1.0 Introduction: Employer Branding is the most critical people management topic in today’s flattened global business environment. The economic downturn has further brought att... Last modified: 12th Dec 2019

Importance of Brand Management in SME's
Dissertation Examples
Introduction: Study on Fast Food Takeaways of West London Executive Summary Many remarkable studies and literatures have been produced which discusses critical activities of the Brand management in LOs (Large organ... Last modified: 12th Dec 2019

Impact of FMCG food Packaging on Consumer Buying Behaviour
Dissertation Examples
Introduction: Chapter 1 Introduction  & Preliminary Data Gathering 1.1: Introduction to the Report: During the last two decades many important developments in the position of food in daily life of consumers a... Last modified: 12th Dec 2019

Fragrance Advertising and Brand Study
Dissertation Examples
Introduction: INTRODUCTION TO THE PROJECT What is Brand? “Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates t... Last modified: 12th Dec 2019

Branding Cities for Tourism
Dissertation Examples
Introduction: INTRODUCTION In the times that we live in, everything from products, services, people, to places are branded. This is no more an interesting marketing technique, instead the need of the hour today. W... Last modified: 12th Dec 2019

Uses of Brand Extension Strategies
Dissertation Examples
Introduction: 1- PROBLEM AND ITS BACKGROUND This chapter contains background of our study, statement of the problem, significance and delimitation of the study. Furthermore Definitions of the terms used in this di... Last modified: 12th Dec 2019

Impact of Brand Sound Elements on Consumers
Dissertation Examples
Introduction: Executive Summary With increase in competition and the number of media vehicles available, it has become essential for brands to establish powerful memory triggers in the minds of customers. Although,... Last modified: 12th Dec 2019

Appropriation of Brand Extension
Dissertation Examples
Introduction: LITERATURE REVIEW This chapter intends to set the theoretical frame of the thesis by introducing the main areas needed to create the basis of our analysis, shaping the ways towards our own main purpo... Last modified: 12th Dec 2019

Analysis of Brand Management Strategy for Shoe Company
Dissertation Examples
Introduction: Chapter 1: Introduction 1. Introduction This dissertation is comprised of brand evolution and sum various steps involved to construct it. The creation and importance of Brand Awareness, Brand Image, a... Last modified: 12th Dec 2019

Concepts of Brand Identity and Positioning
Dissertation Examples
Introduction: A brand is not the name of a product. It is the vision that drives the creation of products and services under that name. That vision, the key belief of the brands and its core values is called ident... Last modified: 12th Dec 2019

Concepts and Strategies of Brand Management
Dissertation Examples
Introduction: ABSTRACT Branded products can be seen everywhere around us at all time, and is a way of communication for the buyer of the product. Brand management will play a more significant role in future marketi... Last modified: 12th Dec 2019

Branding in FMCG Goods in Changing Economic Conditions
Dissertation Examples
Introduction: An energetic person in field of marketing with knowledge base of B.E mechanical & Post graduate Diploma in Business management played a very important role for my thesis. He has an experience of ... Last modified: 12th Dec 2019

Effects of Colour Packaging on Consumer Behaviour
Dissertation Examples
Introduction: Abstract: When determining possible colour options for a new product, packaging professionals must keep the consumer in mind. First, they determine what type of message the product should give. Based... Last modified: 12th Dec 2019

Effect of Branding on the Consumer
Dissertation Examples
Introduction: Branding: How It Inspires People To Purchase A Particular Brand Abstract This research is done with the suitable research methods to describe how the people attempt to match their characteristics with... Last modified: 12th Dec 2019

Analysis of Product Packaging Design
Dissertation Examples
Introduction: ABSTRACT 1 Introduction Product design and specifically product shape and ‘looks’ have long been identified as factors that may contribute to product value and new product success. Design ... Last modified: 11th Dec 2019

Importance of Brands and Branding
Dissertation Examples
Introduction: Abstract Repetitive failures cost companies millions of dollars in redesign costs, liabilities, and transaction costs. However, by far the most serious cost of these failures is the lost business that... Last modified: 11th Dec 2019

Relationship Between Customer Perception and Branding
Dissertation Examples
Introduction: ABSTRACT: Purpose: This paper will try to establish a relationship between the perception build within the users through the process of the branding irrespective of the core use ability, and thus tryi... Last modified: 11th Dec 2019

Impact of Car Recalls on Car Brand
Dissertation Examples
Introduction: CASE STUDY: CAR RECALLS Table of Contents 1) Car Recalls: A Problem Unique to Toyota or For All Car Makers? 2) Auto recall crisis, framing, and ethical response: Toyota’s missteps 3) Manufacturi... Last modified: 11th Dec 2019