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Dissertations on Branding

Branding is widely thought of as simply designing a logo or symbol used to identify a company but is a much broader practice that aims to give meaning to a company and its products or services through researching and developing recognizable features, behaviours and practices that shape the way consumers see them.

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Branding

Latest Branding Dissertations

Including full dissertations, proposals, individual dissertation chapters, and study guides for students working on their undergraduate or masters dissertation.

Effects of Packaging Colour on Consumer Behaviour

Dissertation Examples

Most buyers make the decision of purchasing because of the packaging, which is often considered as the silent salesman. This paper aims to investigate the effect of packaging colour in the soft drinks industry, on consumer behaviour....

Last modified: 23rd Dec 2021

Factors Influencing Rebranding and its Impact on Brand Equity

Dissertation Examples

Critical literature review on rebranding with regards to factors influencing rebranding and its impact on brand equity....

Last modified: 30th Nov 2021

Brand Extension as a Means for Growth

Example Literature Reviews

This literature review begins with the roots of brand extension, starting with the concepts of brand, brand identity and brand hierarchy and then leads into brand extension and explains it as a ‘means of growth’....

Last modified: 24th Nov 2021

Branding in FMCG Goods in Changing Economic Conditions

Dissertation Examples

This paper looks at branding strategies in the FMCG sector in relation to tackling the global economic crisis....

Last modified: 24th Nov 2021

Analysis of Brand Management Strategy for Shoe Company

Dissertation Examples

This dissertation analyses the marketing strategies of Servis Shoes Company leading to effective brand management giving SSC a positive brand image amongst their target market....

Last modified: 9th Nov 2021

Effect of Branding on the Consumer Purchase Decision

Dissertation Examples

The primary goal of this research is to display branding value, functions and most important thing, its part in the consumer buying decision....

Last modified: 25th Oct 2021

Brand Image and Its Effect on Consumer Purchasing

Dissertation Proposals

A proposal to analyse and discuss the effect of brand image on the consumers' purchasing decisions in the UK clothing industry....

Last modified: 20th Oct 2021

Relationship Between Customer Perception and Branding

Dissertation Examples

This dissertation is to show how perception is built among users for a particular brand irrespective of the effectiveness, using pain killers as case studies....

Last modified: 1st Oct 2021

Analysis of Product Packaging Design

Dissertation Examples

In this thesis I am trying to test whether a soup pot design communicates to the potential customer a series of qualitative attributes about its content, and triggers positive emotional responses....

Last modified: 24th Sep 2021

Uses of Brand Extension Strategies

Dissertation Introductions

Introduction to a dissertation on whether the strategy of brand extension is favourable or not, or due to brand extension, brands gets diluted or cannibalized....

Last modified: 8th Sep 2021

Issues and Opportunities in Brand Portfolio Management: FIAT

Dissertation Examples

The definition and the roles of brand, brand equity and brand portfolio with a brief specification of a global portfolio brand strategy....

Last modified: 2nd Sep 2021

Brand Building Process of a Luxury Fashion Brand: Literature Review

Example Literature Reviews

This dissertation aims to study and analyse the brand building process of a luxury fashion brand using the dimensions of luxury fashion branding identified by Fionda and Moore (2009)....

Last modified: 1st Sep 2021

Brand Building Process of a Luxury Fashion Brand: Methodology

Dissertation Methodologies

This dissertation aims to study and analyse the brand building process of a luxury fashion brand using the dimensions of luxury fashion branding identified by Fionda and Moore (2009)....

Last modified: 1st Sep 2021

Brand Building Process of a Luxury Fashion Brand: Introduction

Dissertation Introductions

This dissertation aims to study and analyse the brand building process of a luxury fashion brand using the dimensions of luxury fashion branding identified by Fionda and Moore (2009)....

Last modified: 1st Sep 2021

Is a Halal Brand in Indonesia Inducing the Value Creation or Destruction?

Dissertation Examples

IS A HALAL BRAND IN INDONESIA INDUCING THE VALUE CREATION OR DESTRUCTION? ABSTRACT   The current development and socialisation of halal lifestyle in Indonesia influence the society’s perspective i...

Last modified: 16th Dec 2019

Influence of Consumer Empowerment on Engagement and Brand Loyalty

Dissertation Examples

1.    Introduction – Review at the end 1.1. Overview Social media marketing has become a vital marketing tool for global airlines to attract new consumers but more importantly engage with them o...

Last modified: 16th Dec 2019

Skins as a Form of Branding Opportunity

Dissertation Examples

EXECUTIVE SUMMARY This study makes an attempt to understand the business of ‘skins’ and the various ways it can be made a part of Ambient Media to offer more branding opportunities to adverti...

Last modified: 13th Dec 2019

Impact of Employer Branding on Employee Performance

Dissertation Examples

Acknowledgement Apart from the efforts put by me, the success of any project depends largely on the encouragement and guidelines of many others. I take this opportunity to express my gratitude to the...

Last modified: 13th Dec 2019

Importance of Employer Branding

Dissertation Examples

Employer Branding 1.0 Introduction: Employer Branding is the most critical people management topic in today’s flattened global business environment. The economic downturn has further brought att...

Last modified: 12th Dec 2019

Importance of Brand Management in SME's

Dissertation Examples

Study on Fast Food Takeaways of West London Executive Summary Many remarkable studies and literatures have been produced which discusses critical activities of the Brand management in LOs (Large organ...

Last modified: 12th Dec 2019

Impact of FMCG food Packaging on Consumer Buying Behaviour

Dissertation Examples

Chapter 1 Introduction  & Preliminary Data Gathering 1.1: Introduction to the Report: During the last two decades many important developments in the position of food in daily life of consumers a...

Last modified: 12th Dec 2019

Fragrance Advertising and Brand Study

Dissertation Examples

INTRODUCTION TO THE PROJECT What is Brand? “Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates t...

Last modified: 12th Dec 2019

Branding Cities for Tourism

Dissertation Examples

INTRODUCTION In the times that we live in, everything from products, services, people, to places are branded. This is no more an interesting marketing technique, instead the need of the hour today. W...

Last modified: 12th Dec 2019

Impact of Brand Sound Elements on Consumers

Dissertation Examples

Executive Summary With increase in competition and the number of media vehicles available, it has become essential for brands to establish powerful memory triggers in the minds of customers. Although,...

Last modified: 12th Dec 2019

Concepts of Brand Identity and Positioning

Dissertation Examples

A brand is not the name of a product. It is the vision that drives the creation of products and services under that name. That vision, the key belief of the brands and its core values is called ident...

Last modified: 12th Dec 2019