Tag: Branding

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Skins as a Form of Branding Opportunity
13th Dec 2019
Introduction: EXECUTIVE SUMMARY This study makes an attempt to understand the business of ‘skins’ and the various ways it can be made a part of Ambient Media to offer more branding opportunities to adverti...

Design Strategy of Obama's Campaign
13th Dec 2019
Introduction: To what extent did the design strategy of Obama's campaign contribute to his mass popularity and victory in 2008 followed by a radial shift in public......

Impact of Employer Branding on Employee Performance
13th Dec 2019
Introduction: Acknowledgement Apart from the efforts put by me, the success of any project depends largely on the encouragement and guidelines of many others. I take this opportunity to express my gratitude to the...

Importance of Employer Branding
12th Dec 2019
Introduction: Employer Branding 1.0 Introduction: Employer Branding is the most critical people management topic in today’s flattened global business environment. The economic downturn has further brought att...

Importance of Brand Management in SME's
12th Dec 2019
Introduction: Study on Fast Food Takeaways of West London Executive Summary Many remarkable studies and literatures have been produced which discusses critical activities of the Brand management in LOs (Large organ...

Fragrance Advertising and Brand Study
12th Dec 2019
Introduction: INTRODUCTION TO THE PROJECT What is Brand? “Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates t...

Branding Cities for Tourism
12th Dec 2019
Introduction: INTRODUCTION In the times that we live in, everything from products, services, people, to places are branded. This is no more an interesting marketing technique, instead the need of the hour today. W...

Uses of Brand Extension Strategies
12th Dec 2019
Introduction: 1- PROBLEM AND ITS BACKGROUND This chapter contains background of our study, statement of the problem, significance and delimitation of the study. Furthermore Definitions of the terms used in this di...

Impact of Brand Sound Elements on Consumers
12th Dec 2019
Introduction: Executive Summary With increase in competition and the number of media vehicles available, it has become essential for brands to establish powerful memory triggers in the minds of customers. Although,...

Appropriation of Brand Extension
12th Dec 2019
Introduction: LITERATURE REVIEW This chapter intends to set the theoretical frame of the thesis by introducing the main areas needed to create the basis of our analysis, shaping the ways towards our own main purpo...

Analysis of Brand Management Strategy for Shoe Company
12th Dec 2019
Introduction: Chapter 1: Introduction 1. Introduction This dissertation is comprised of brand evolution and sum various steps involved to construct it. The creation and importance of Brand Awareness, Brand Image, a...

Concepts of Brand Identity and Positioning
12th Dec 2019
Introduction: A brand is not the name of a product. It is the vision that drives the creation of products and services under that name. That vision, the key belief of the brands and its core values is called ident...

Concepts and Strategies of Brand Management
12th Dec 2019
Introduction: ABSTRACT Branded products can be seen everywhere around us at all time, and is a way of communication for the buyer of the product. Brand management will play a more significant role in future marketi...

Branding in FMCG Goods in Changing Economic Conditions
12th Dec 2019
Introduction: An energetic person in field of marketing with knowledge base of B.E mechanical & Post graduate Diploma in Business management played a very important role for my thesis. He has an experience of ...

Effects of Colour Packaging on Consumer Behaviour
12th Dec 2019
Introduction: Abstract: When determining possible colour options for a new product, packaging professionals must keep the consumer in mind. First, they determine what type of message the product should give. Based...

Effect of Branding on the Consumer
12th Dec 2019
Introduction: Branding: How It Inspires People To Purchase A Particular Brand Abstract This research is done with the suitable research methods to describe how the people attempt to match their characteristics with...

Analysis of Product Packaging Design
11th Dec 2019
Introduction: ABSTRACT 1 Introduction Product design and specifically product shape and ‘looks’ have long been identified as factors that may contribute to product value and new product success. Design ...

Importance of Brands and Branding
11th Dec 2019
Introduction: Abstract Repetitive failures cost companies millions of dollars in redesign costs, liabilities, and transaction costs. However, by far the most serious cost of these failures is the lost business that...

Relationship Between Customer Perception and Branding
11th Dec 2019
Introduction: ABSTRACT: Purpose: This paper will try to establish a relationship between the perception build within the users through the process of the branding irrespective of the core use ability, and thus tryi...

Impact of Car Recalls on Car Brand
11th Dec 2019
Introduction: CASE STUDY: CAR RECALLS Table of Contents 1) Car Recalls: A Problem Unique to Toyota or For All Car Makers? 2) Auto recall crisis, framing, and ethical response: Toyota’s missteps 3) Manufacturi...