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Dissertations on Business Strategy

Business strategy is a set of guidelines that sets out how a business should operate and how decisions should be made with regards to achieving its goals. A business strategy should help to guide management and employees in their decision making.

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Business Strategy

Latest Business Strategy Dissertations

Including full dissertations, proposals, individual dissertation chapters, and study guides for students working on their undergraduate or masters dissertation.

Competitive Analysis of Coca-Cola and Strategic Recommendations

Dissertation Examples

The rationale behind this project is to analyse Coca-Cola’s current business model, internal and external strengths and weaknesses, and provide strategic recommendations....

Last modified: 2nd Mar 2022

Brick-and-Mortar vs. E-commerce: An Investigation into Shopping Preferences of Millennials

Dissertation Examples

The central focus of this study is to understand the shopping preferences of Indian millennials to identify the reasons that are stopping them from shopping online....

Last modified: 22nd Feb 2022

Managing Store Operations Optimization for 2degrees mobile

Dissertation Proposals

This project aims to develop the skills in applied management to an advance level by venturing in to the industry environment as a project management intern....

Last modified: 1st Feb 2022

Business and Management Research Project

Dissertation Proposals

Devi Exports Corporation proposes to impart in-house training to its staff at all levels in order to increase efficiency and productivity....

Last modified: 28th Jan 2022

Human Resource Planning for Enterprise Resource Planning (ERP) System Implementation

Dissertation Examples

Research Project on Adequacy of Human Resource Planning and Recruitment processes for the smooth implementation of Enterprise Resource Planning (ERP) system in Field Services, Brisbane City Council....

Last modified: 25th Jan 2022

How Can Corporates Integrate Sustainability Principles in Their Strategy?

Dissertation Examples

This report will first introduce a 4-step framework to integrate sustainability principles into a company’s strategy. ...

Last modified: 24th Jan 2022

Nokia’s Competitive Policies In Handset Industry in Asia

Dissertation Examples

In the fierce mobile handset industry in China, the correct competitive strategies are required for the participant to win market share. This dissertation aims to analyse the competitive strategies employed by Nokia....

Last modified: 11th Jan 2022

Pret a Manger Business Strategy for Buyer Loyalty

Dissertation Examples

The primary focus of this paper is to display a basic assessment of current practices and techniques of the Pret a Manger business to quantify its impact on purchaser faithfulness and aggressive quality....

Last modified: 4th Jan 2022

Strategic Management and Decision Making Case Study: Plumbing Company

Dissertation Examples

Throughout careful consideration and collaboration we identified internal strengths and weaknesses, and external opportunities and threats for Aqua Plumbing and Air in their industry....

Last modified: 20th Dec 2021

Starbucks Queens Plaza Brisbane: Marketing Strategy Evaluation and Recommendations

Dissertation Examples

This report will apply the 8 Ps of the marketing mix – product, price, place, promotion, processes, physical evidence, people and partnerships – to the Starbucks Queens Plaza Store (Brisbane City) and evaluate the effectiveness of the store’s marketing mix....

Last modified: 20th Dec 2021

Impact of Mergers and Acquisitions on Operating Performance

Dissertation Examples

The objectives of this research are to critically analyse the impact of mergers and acquisitions on the operating performance and to strategically evaluate the impact on shareholders’ wealth, post M&A....

Last modified: 14th Dec 2021

Strategies for Procurement of Goods and Services

Dissertation Examples

This dissertation looks at the extent to which procurement practices in Nigeria have adopted the three key strategies of lean supply, e-procurement and green supply strategies....

Last modified: 7th Dec 2021

Strategic Marketing and Brand Management of Amazon

Dissertation Examples

This report was written in order to understand Amazon’s corporate brand, in terms of its identity and image, and how these reflect on its brand’s reputation....

Last modified: 6th Dec 2021

The Impact of Pricing Strategies on Product Demand

Dissertation Examples

This study analyzes the impact of pricing strategies on product demand. If practiced properly, prices plays significant role in generating product demand....

Last modified: 30th Nov 2021

Toyota Business Management Practices

Dissertation Examples

The aim of this case study is to show an understanding of the various business management practices and philosophies of Toyota....

Last modified: 19th Nov 2021

Do Mergers and Acquisitions Fulfil Desired Objectives?

Dissertation Examples

Do Mergers And Acquisitions Fulfil Their Desired Objective? And How People Are Affected By the Result of These Mergers?...

Last modified: 10th Nov 2021

Analysis of Johnson & Johnson’s Strategic Framework

Dissertation Examples

An analysis of Johnson & Johnson's core Strategic Framework which the advancement of the company over the past 130 years can be attributed to....

Last modified: 1st Nov 2021

Applying The Art of War to Business Strategy

Dissertation Examples

The research question of this report is how to apply the strategies of Sun Tzu's The Art of War in the Modern business....

Last modified: 1st Nov 2021

Understanding B2C vs B2B Concepts – Introduction, Differences, Application in Business

Dissertation Examples

This bachelor thesis goal is to create structured and informative report about difference of B2C and B2B in Marketing and Sales, as well as how B2B adapt B2C models....

Last modified: 29th Oct 2021

Strategic Plan for Molson Coors Brewing

Dissertation Examples

Technological and innovative ideas, as well as investments internationally form a formidable strategic base for Molson Coors....

Last modified: 20th Oct 2021

Strategic Role of the Sales Person for Online Consumers

Dissertation Examples

This study aims to explore the role of online sales promotions in creating a sustainable competitive advantage for Shell....

Last modified: 20th Oct 2021

Should Uber Continue to Develop its Autonomous Ride-hailing Services?

Example Research Proposals

A research proposal to investigate to what extent Uber should continue to develop its autonomous ride-hailing services to replace drivers, as a primary source of growth and profit....

Last modified: 19th Oct 2021

Strategic Management - Tata Consultancy Services

Dissertation Examples

This paper presents a detailed analysis of Tata Consultancy Services Limited, its strategies in past 10 years and rationale of choosing these strategies....

Last modified: 12th Oct 2021

Burger Fuel Business Strategy for US market

Dissertation Examples

The aim of the report is to analyse the environment in which Burger Fuel operates with the help of a case study....

Last modified: 12th Oct 2021

Strategic Analysis of the Current Status of Aktel Mobile

Dissertation Examples

The broad objective of this study is to find out the employee perception about the effectiveness of AKTEL Mobile's various policies and strategies...

Last modified: 8th Oct 2021