Dissertations on Marketing

Marketing can be described as promoting and selling certain products or services to meet the needs of the customer. Tasks involved with Marketing include market research, content creation, advertising, and more.

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Latest Marketing Dissertations

Including full dissertations, proposals, individual dissertation chapters, and study guides for students working on their undergraduate or masters dissertation.

Analysis of Nike’s Social Media Marketing Strategy
Dissertation Examples
Introduction: This report examines how Nike utilizes their social media sites in an attempt to understand why they are so successful with social media marketing.... Last modified: 30th Jul 2021

Case Study of Chanel's Brand Management
Dissertation Examples
Introduction: An evaluation of the Chanel brand including its history, challenges, personality, competitive advantages, brand positioning and its future.... Last modified: 30th Jul 2021

Marketing dissertation titles
Dissertation Titles
Introduction: Marketing Dissertation Titles. We have provided this selection of example marketing dissertation titles below to help and inspire you.... Last modified: 28th Jul 2021

Understanding Online Behaviour for Developing Brand Loyalty
Dissertation Examples
Introduction: The following research tries to generate knowledge on consumer behaviour by combining the tools that are being used by organizations to gather important and useful information on their consumers.... Last modified: 7th Jun 2021

H&M Marketing Analysis
Dissertation Examples
Introduction: The H&M cluster is one of the world’s top fashion companies, with brands being H&M, Weekday, Monki amongst others. H&M hopes to inspire fashion globally to dress their individual style.... Last modified: 13th May 2021

Marketing Dissertation Topics
Dissertation Topics
Introduction: We have provided a selection of example marketing dissertation topics to help and inspire you. Example dissertation topic 1: Overcoming diversity: The marketing of New Orleans as a tourist destination after Hurricane Katrina.... Last modified: 23rd Mar 2021

Launching New Generation Hybrid Laptop in UK
Dissertation Proposals
Introduction: I will analyse internal and external factors (SWOT) . In the market this brand will more successful as strength because its unique features and customer interest and market share it will be more successful.... Last modified: 23rd Mar 2021

Green Credential in Advertising on Malaysian Consumers
Dissertation Proposals
Introduction: In this research proposal we will understand how the research being explored by seeing the influencing factors of incorporating green credentials in their advertisement to gauge Malaysian consumer’s commitments towards the green products or services.... Last modified: 23rd Mar 2021

Product Development at Skopje Brewery
Dissertation Proposals
Introduction: Skopje Brewery, as a main player on domestic beer market with market share of over 75%. The aim and objective of the dissertation is to analyse the approaches and methodology of New Product Development.... Last modified: 22nd Mar 2021

Customer Relationship Management Practices Among Banks
Dissertation Proposals
Introduction: The objective of this paper is to propose a framework on the Customer Relationship Management (CRM) practices among banks. The conceptual framework is design based on two marketing theories.... Last modified: 22nd Mar 2021

Consumer Analysis of Advertising Preferences
Dissertation Proposals
Introduction: The aim of this research project is to examine whether advertisements succeed or fail and whether customers like the advertisement method of leaflets.... Last modified: 22nd Mar 2021

Barriers to Online Shopping in Hyderabad
Dissertation Proposals
Introduction: This proposal is based on Barriers to online shopping in Hyderabad, India. It focus on customers can do shopping online from there home and what problems they face while doing their shopping online.... Last modified: 22nd Mar 2021

Investigation into Equity Bank Kenya
Dissertation Proposals
Introduction: An investigation into and justification of the marketing strategy adopted by Equity bank for its growth in the Kenyan market by reference to the work of P. Kotler.... Last modified: 22nd Mar 2021

Literature Review Of Marketing Research Procedure
Example Literature Reviews
Introduction: Literature Review Of Marketing Research Procedure The significance of decision making of market strategy and marketing depends on the conclusions derived from market research. The procedure of ... Last modified: 19th Mar 2021

Marketing dissertation introduction example
Dissertation Introductions
Introduction: A useful marketing dissertation introduction example. This introduction chapter was taken from a real student's marketing dissertation for you to use as a study aid.... Last modified: 15th Jan 2021

Marketing Mix Report for Qantas
Dissertation Examples
Introduction:   Table of contents   Introduction Findings 1. The brand owners 2. The brand’s key characteristics and brand image 2.1. The brand’s key characteristics 2.2. Brand values/ brand image 3. Qanta... Last modified: 16th Dec 2019

Comparison of Traditional and Digital Marketing
Dissertation Examples
Introduction:      Table of Contents Introduction. Traditional Marketing. Digital Marketing. Highlights of Traditional and Digital Marketing. Marketing Strategy Development. Conclusion. Bibliography. Introducti... Last modified: 16th Dec 2019

Marketing Plan of De Light Shoes
Dissertation Examples
Introduction: Marketing plan of “DE LIGHT SHOES”   With the increasing demands of new products in the market, it is very hard for a company to maintain its goals and objectives resulting in profitable busine... Last modified: 16th Dec 2019

Are Crowdfunding Backers Innovators or Marketing Targets
Dissertation Examples
Introduction: 1.0        Introduction   Crowdfunding backers – innovators or marketing targets/gimmick? The main objective of this research is to identify if crowdfunding backers are innovators or if th... Last modified: 16th Dec 2019

E-marketing Plan for National Sport Campus Ireland
Dissertation Examples
Introduction: E-Marketing & Metrics EXECUTIVE SUMMARY   The National Sport Campus Ireland is a subsidiary of Sport Ireland and the main function of Sport Ireland is developing a strong sport idea in Ireland.... Last modified: 16th Dec 2019

Online Marketing of Higher Educational programs
Dissertation Examples
Introduction: Introduction Marketing is always about connecting with the customers for the development of the business. It is not only developing relationship with the customers but it also deals with the relation... Last modified: 13th Dec 2019

Contemporary Issues in Marketing Management in Morrisons
Dissertation Examples
Introduction: Introduction Customer knowledge has been known as a main source that can be used to support research and development, improvement and innovation, facilitate better understanding of market opportuniti... Last modified: 13th Dec 2019