Dissertations on Marketing
Marketing can be described as promoting and selling certain products or services to meet the needs of the customer. Tasks involved with Marketing include market research, content creation, advertising, and more.
Latest Marketing Dissertations
Including full dissertations, proposals, individual dissertation chapters, and study guides for students working on their undergraduate or masters dissertation.
Non-aeronautical Revenue Generation at Dublin Airport
Dissertation Examples
The objective of this study is to find the solutions to address the research question completely by exploring the customer’s experience about Dublin Airport and their spending behaviour on airport during transit time....
Last modified: 27th Oct 2022
Games Console Marketing Strategies: Sony vs Microsoft
Dissertation Examples
The objective of this research project is to find out the strategies used by Sony and Microsoft to place their gaming consoles in the market....
Last modified: 2nd Mar 2022
Comparison of Internet Marketing in Developed and Developing Countries
Dissertation Examples
The main purpose of our project is to provide a simple and focused information on online marketing differences in developed countries and developing countries....
Last modified: 2nd Mar 2022
Globalization Strategies: Ford vs Toyota
Dissertation Examples
A comparison of the globalization strategies of Ford and Toyota including joint ventures, manufacturing and marketing....
Last modified: 2nd Mar 2022
Competitive Analysis of Coca-Cola and Strategic Recommendations
Dissertation Examples
The rationale behind this project is to analyse Coca-Cola’s current business model, internal and external strengths and weaknesses, and provide strategic recommendations....
Last modified: 2nd Mar 2022
Understanding Consumer Behaviour to Develop Brand Loyalty
Dissertation Examples
The following research tries to generate knowledge on consumer behaviour by combining the tools that are being used by organizations to gather important and useful information on their consumers....
Last modified: 2nd Mar 2022
Market Entry Strategy for BD’s GSD Product Range in the Korean Healthcare Market
Dissertation Examples
The purpose of this research is to analyse a market entry for BD’s GSD product range in the Korean market....
Last modified: 2nd Mar 2022
Crowdfunding Backers: Innovators or Marketing Targets?
Dissertation Examples
This study will investigate how people interact with the concept of innovations through crowdfunding platforms (Kickstarter, Indiegogo, GoFundMe etc )....
Last modified: 2nd Mar 2022
E-marketing Plan for National Sport Campus Ireland
Dissertation Examples
The aim of this project is improving the marketing strategy – especially the e-marketing strategy – of the centre in order to reach more people who are interested into sports....
Last modified: 2nd Mar 2022
Online Marketing of Higher Educational programs
Dissertation Examples
This paper would explore how higher education institutions are using, have adopted and are employing social media....
Last modified: 2nd Mar 2022
The Impact of Source Credibility and Risk Attitude on Individuals’ Risk Perception
Dissertation Examples
This research investigates the effects of source credibility and risk attitude on young millennials’ risk and benefit perceptions and purchase intentions toward GM foods....
Last modified: 2nd Mar 2022
How Are Consumers Reacting to the Brand Fuzzification by Luxury Brands?
Dissertation Examples
This dissertation has confirmed, through the literature and primary research findings, that consumers are reacting favourably to luxury fashion brands that have embraced product fuzzification....
Last modified: 2nd Mar 2022
Marketing Japan as a Travel Destination
Dissertation Examples
The main objective of this report is to to discover a new and attractive aspect of Japan for the Asian market, namely Singapore, South Korea and Philippines....
Last modified: 2nd Mar 2022
Creating Viable Markets through Use of Geographical Indications
Dissertation Examples
The broad objective of this paper is to examine the experience of Thailand in using and promoting GI and see whether such strategies could be replicated in India....
Last modified: 2nd Mar 2022
Social Media Conspicuous Consumptive Behaviour and Consumer Purchase Intentions of Mobile Devices
Dissertation Introductions
The primary objective of this study is to examine conspicuous consumptive behaviour facilitated by Instagram and Facebook on intention to purchase mobile devices....
Last modified: 1st Mar 2022
Does Social Media Marketing Affect Choice of Tourism Destination?
Dissertation Examples
Social media is becoming more advanced and is offering more options for a tourist to visualise the destination before they decide to go. The following work will consider the destination marketing and how it markets on social media....
Last modified: 1st Mar 2022
An Impact of E-Commerce on Marketing and Operation in SME in Indonesia
Dissertation Examples
This study is to distinguish the impacts and influence of E-commerce against Small Medium Enterprises (SMEs) in Indonesia....
Last modified: 22nd Feb 2022
Is Facebook an effective tool to access foreign markets?
Dissertation Examples
The study analyzes the role played by the use of Facebook for online advertising, building interaction and brand communities, implementing social CRM activities, and conducting market research....
Last modified: 16th Feb 2022
Australian Wheat Industry Evaluation
Dissertation Examples
This project aims to apply the Real Options Approach to examine the decision-making rationale for Indonesian mills switching from Soft White Wheat to Australian Noodle Wheat 2....
Last modified: 4th Feb 2022
Investigation into Equity Bank Kenya
Dissertation Proposals
An investigation into and justification of the marketing strategy adopted by Equity bank for its growth in the Kenyan market by reference to the work of P. Kotler....
Last modified: 1st Feb 2022
Product Development at Skopje Brewery
Dissertation Proposals
The aim and objective of the dissertation is to analyse the approaches and methodology of New Product Development....
Last modified: 1st Feb 2022
Launching New Generation Hybrid Laptop in UK
Dissertation Proposals
I will analyse internal and external factors (SWOT). In the market this brand will more successful as strength because its unique features and customer interest and market share it will be more successful....
Last modified: 1st Feb 2022
Importance of Customer Experience in the Restaurant Industry
Dissertation Proposals
The aim of this research is to focus on how important is servicescape in terms of atmospherics in UK restaurant industry that impacts consumer’s perception and attitudes to buy this service....
Last modified: 31st Jan 2022
Relationship Marketing in Attaining and Retaining Customers
Dissertation Proposals
The study seeks to establish the contributions of relationship marketing in attaining and retaining customers in the Kenya commercial banks....
Last modified: 31st Jan 2022
Impact of Social Media on Customer Purchase: ASOS Case Study
Dissertation Proposals
This research aims to explore the impact of social media on customer purchases. To achieve this, the study should understand more on the consumer buying behaviour and factors affecting it....
Last modified: 28th Jan 2022
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