Dissertations on Marketing

Influence of Word of Mouth and Attitude of Consumers in Purchase Decisions
Dissertation Examples
Introduction: The purpose of this research is to perform an analysis of the relationship between the influence of the WOM and the attitude of the consumers, in the buying decision process within a platform like WeChat.... Last modified: 21st Oct 2021

Brand Image and Its Effect on Consumer Purchasing
Dissertation Proposals
Introduction: A proposal to analyse and discuss the effect of brand image on the consumers' purchasing decisions in the UK clothing industry.... Last modified: 20th Oct 2021

Re-branding and Repositioning of the Republic Bank Group
Dissertation Examples
Introduction: This study seeks to reposition and re-brand the Republic Bank Group, as the Bank moves closer to its vision of being the “Bank of Choice in the Caribbean”.... Last modified: 7th Oct 2021

Data Mining Techniques to Analyse Sales Transaction Data
Dissertation Examples
Introduction: The aim of this research is to provide customised service to defined customer segments in a retail supermarket by implementing data mining techniques on sales transaction data.... Last modified: 7th Oct 2021

Social Media Marketing Strategies in the Food Industry
Example Literature Reviews
Introduction: A literature review for a study that aims to analyse the possibility of creating brand awareness in the Indian market using social media marketing.... Last modified: 5th Oct 2021

Principles of Marketing
Dissertation Examples
Introduction: This study aims to provide information on key marketing concepts and strategies adopted by Cisco Systems Inc.... Last modified: 5th Oct 2021

How Social Media Promotions on Clothing Impact Customer’s Buying Behaviour in the UK
Dissertation Examples
Introduction: This study significantly contributes in identifying the motivational factors or strategies that Zara used to promote their clothing brands on social media networks.... Last modified: 4th Oct 2021

Impact of Social Media Marketing on Purchase Intention
Dissertation Examples
Introduction: This study focuses on examining the impact of social media marketing on purchase intention with the intervening role of electronic word of mouth.... Last modified: 1st Oct 2021

How to Make a Brand Desirable
Dissertation Examples
Introduction: This dissertation aims to explore methods that businesses or brands use to make their brand desirable to consumers. Includes three UK brands as case studies.... Last modified: 1st Oct 2021

The Impact of Social Media on Brand Perception: Victoria's Secret
Dissertation Examples
Introduction: This study explores the impact that social media sites have on brand perception, with a specific focus on the fashion industry using Victoria’s Secret as a case study.... Last modified: 30th Sep 2021

Smart Pen Product: Market Analysis
Dissertation Examples
Introduction: Market analysis for a smart pen product that is capable of scanning and printing. Analysis includes PEST and SWOT analysis.... Last modified: 30th Sep 2021

New Marketing Plan for Malaysian Airline Berhad
Dissertation Examples
Introduction: An analysis of Malaysian airline Berhad (MAB) current strategy and marketing plan and the creation of a new marketing plan.... Last modified: 29th Sep 2021

Effectiveness of Social Media Marketing in the Cosmetic Industry
Dissertation Examples
Introduction: This dissertation focuses on the cosmetic industry and their use of social media and how they attract customers and engage with them online.... Last modified: 29th Sep 2021

Uses of Brand Extension Strategies
Dissertation Introductions
Introduction: Introduction to a dissertation on whether the strategy of brand extension is favourable or not, or due to brand extension, brands gets diluted or cannibalized.... Last modified: 8th Sep 2021

Marketing Environment Analysis for Sports Bar
Dissertation Examples
Introduction: Project proposal for a sports bar focusing on friendly and professional service, providing customers with distinctive entertainment, including TV screens for live sports and a recreation area.... Last modified: 8th Sep 2021

Consumption Behaviour of Students
Dissertation Introductions
Introduction: Introduction to a study intending to highlight the factors and variables that influence the consumption behaviour of Malay Generation Y... Last modified: 8th Sep 2021

Transitions in Integrated Marketing Communications
Dissertation Examples
Introduction: An overview of traditional and digital marketing methods and the move to integrated marketing communications with examples.... Last modified: 7th Sep 2021

Comparing Toyota’s Marketing Strategies in UK and Saudi Arabia
Dissertation Examples
Introduction: A comparison of the marketing strategies used by Toyota in the UK and Saudi Arabian markets.... Last modified: 6th Sep 2021

SWOT and PEST Analysis of Danone UK
Dissertation Examples
Introduction: Activia and Actimel are the two probiotic yoghurt brands that are currently being marketed by Danone in the UK. The current market strategy for these products is analysed.... Last modified: 3rd Sep 2021

Marketing Strategies of Primark
Dissertation Examples
Introduction: The research report under consideration is aimed to explore the significant role played by Marketing Strategies in today’s modern and dynamic business environment.... Last modified: 3rd Sep 2021

H&M Marketing Analysis
Dissertation Examples
Introduction: The H&M cluster is one of the world’s top fashion companies, with brands being H&M, Weekday, Monki amongst others. H&M hopes to inspire fashion globally to dress their individual style.... Last modified: 3rd Sep 2021

Effect of Celebrity Endorsement on Luxury Goods Purchases
Dissertation Examples
Introduction: A study on how celebrity endorsement influences consumer buying behaviour when purchasing luxury goods and how negative publicity effects the relationship.... Last modified: 1st Sep 2021

Green Marketing: Advantages and Disadvantages
Dissertation Examples
Introduction: Green marketing refers to the process of selling products and/or services based on their environmental benefits.... Last modified: 1st Sep 2021

Games Console Marketing Strategies: Sony vs Microsoft
Dissertation Examples
Introduction: The strategies used by Sony and Microsoft to place their games consoles in the market and why Sony's PlayStation is more successful than Microsoft's Xbox.... Last modified: 26th Aug 2021

Comparison of Internet Marketing in Developed and Developing Countries
Dissertation Examples
Introduction: A comparison of internet marketing in developed and developing countries using the USA and India as subjects for comparison.... Last modified: 26th Aug 2021