Tag: Marketing

Market Entry Strategy for BD’s GSD Product Range in the Korean Healthcare Market
16th Dec 2019
Introduction: Title of assignment: Assessment of a market entry strategy for BD’s GSD Product Range in the Korean Healthcare Marketg Executive summary The case organization, Becton Dickinson Company (NYSE: BDX, ...

Marketing Mix Report for Qantas
16th Dec 2019
Introduction:   Table of contents   Introduction Findings 1. The brand owners 2. The brand’s key characteristics and brand image 2.1. The brand’s key characteristics 2.2. Brand values/ brand image 3. Qanta...

Case Study of Nike’s Social Media Marketing Strategy
16th Dec 2019
Introduction: Executive Summary   This report examines how Nike utilizes their social media sites in an attempt to understand why they are so successful with social media marketing. This is accomplished by evaluat...

Comparison of Traditional and Digital Marketing
16th Dec 2019
Introduction:      Table of Contents Introduction. Traditional Marketing. Digital Marketing. Highlights of Traditional and Digital Marketing. Marketing Strategy Development. Conclusion. Bibliography. Introducti...

Marketing Plan of De Light Shoes
16th Dec 2019
Introduction: Marketing plan of “DE LIGHT SHOES”   With the increasing demands of new products in the market, it is very hard for a company to maintain its goals and objectives resulting in profitable busine...

Are Crowdfunding Backers Innovators or Marketing Targets
16th Dec 2019
Introduction: 1.0        Introduction   Crowdfunding backers – innovators or marketing targets/gimmick? The main objective of this research is to identify if crowdfunding backers are innovators or if th...

E-marketing Plan for National Sport Campus Ireland
16th Dec 2019
Introduction: E-Marketing & Metrics EXECUTIVE SUMMARY   The National Sport Campus Ireland is a subsidiary of Sport Ireland and the main function of Sport Ireland is developing a strong sport idea in Ireland....

Online Marketing of Higher Educational programs
13th Dec 2019
Introduction: Introduction Marketing is always about connecting with the customers for the development of the business. It is not only developing relationship with the customers but it also deals with the relation...

Contemporary Issues in Marketing Management in Morrisons
13th Dec 2019
Introduction: Introduction Customer knowledge has been known as a main source that can be used to support research and development, improvement and innovation, facilitate better understanding of market opportuniti...

The Deterministic Nature of Sensor Based Information for Condition Monitoring
13th Dec 2019
Introduction: THE DETERMINISTIC NATURE OF SENSOR BASED INFORMATION FOR CONDITION MONITORING ABSTRACT This paper presents a new approach to sensor based feature evaluation and selection for modelling purposes...

Social Media Influence on Source Credibility and Risk Perceptions for Millenials: GM Foods
13th Dec 2019
Introduction: The Impact of Source Credibility and Risk Attitude on Individuals’ Risk Perception toward GM Foods: Comparing Young Millennials in the U.S. and China Abstract This research investigates the e...

Sony and Microsoft Games Console Marketing Strategies
13th Dec 2019
Introduction: CHAPTER 1 1. INTRODUCTION Video games have been around us for a long time that an interest in their history is growing. Many of us who grew up with the games look back fondly on those early day and s...

The Effectiveness of Marketing Campaigns in the Retail Industry
13th Dec 2019
Introduction: Abstract This research sets out to analyse the effectiveness of marketing campaigns in the retail sector. The aims of this project are to understand consumers’ perceptions towards marketing camp...

Social Media for Promoting and Marketing Films
13th Dec 2019
Introduction: The effects of social media as a tool used for film marketing and promotion, an investigation of both dependant and independent filmmakers around the world. Abstract This dissertation will help to an...

Role of Blog Marketing in Consumer Decision Making Process
13th Dec 2019
Introduction: A FUTURE MARKETING PERSPECTIVE The phenomenon of blogs is growing rapidly and is expected to increase even in a more rapid pace (Technorati, 2006, November 6). As Wright (2006) discuss; blogs provide...

Issues with Strategic Marketing Management
13th Dec 2019
Introduction: Introduction This course is designed to help you understand and learn advanced principles of marketing and is aimed at marketing managers, or professionals who are working in business or commerce. Wh...

Marketing Implementation Plan for New Product
13th Dec 2019
Introduction: 1. Executive Summary:- With the ever increasing ratio of crime in the UK and all around the world, an unprotected property has become extremely vulnerable, day or night. This is why, in the presence o...

E-business Innovative Marketing Strategy
12th Dec 2019
Introduction: Chapter One: Introduction 1.1 Background The term E-business is today’s popular form of business by using old business models with the interaction of technology and gaining the most out of custo...

Importance of Brand Management in SME's
12th Dec 2019
Introduction: Study on Fast Food Takeaways of West London Executive Summary Many remarkable studies and literatures have been produced which discusses critical activities of the Brand management in LOs (Large organ...

Effects of Marketing in Wilderness Tourism Promotion
12th Dec 2019
Introduction: Promoting Wilderness Tourism Literature Review Introduction Behavioural research on the study on wilderness destination is a relatively new development in the ecotourism industry. Promoting place mark...

Impact of Marketing Mix on Customer Buying Decision
12th Dec 2019
Introduction: Impact of Marketing Mix on Customer Buying Decision of Luxury Housing Industry in UKChapter 01 01. Introduction (Research proposal) 01.1 Industry background of the study 01.1.1 Industrial review Prop...

Customer Attitudes Towards Search Engine Marketing
12th Dec 2019
Introduction: Abstract The present study approaches the empathizing of the UK users’ behaviour with respect to internet when considere in presence of SEM (Search Engine Marketing) and related activities, conc...

Marketing Strategies of UK Political Parties
12th Dec 2019
Introduction: In this paper we examine the use of political marketing in the United Kingdom and the United States of America. It focuses on the hypothetical theoretical aspects of marketing frameworks, which are id...

Stages of the Purchasing Decision Process
12th Dec 2019
Introduction: P-1: Describe the main stages of the purchasing decision making process Business buying decision process Business buying decision process consists of the following steps. Problem recognition General...

Re-patronage Intentions in Restaurants
12th Dec 2019
Introduction: “The relationship between Dining attributes Customer satisfaction and Re-patronage Intentions in Restaurants”   ABSTRACT This Research is intended to study the relationship between dinin...