Dissertations on Marketing

Marketing can be described as promoting and selling certain products or services to meet the needs of the customer. Tasks involved with Marketing include market research, content creation, advertising, and more.

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Marketing

Latest Marketing Dissertations

Including full dissertations, proposals, individual dissertation chapters, and study guides for students working on their undergraduate or masters dissertation.

Games Console Marketing Strategies: Sony vs Microsoft

Dissertation Examples

The objective of this research project is to find out the strategies used by Sony and Microsoft to place their gaming consoles in the market....

Last modified: 2nd Mar 2022

Comparison of Internet Marketing in Developed and Developing Countries

Dissertation Examples

The main purpose of our project is to provide a simple and focused information on online marketing differences in developed countries and developing countries....

Last modified: 2nd Mar 2022

Globalization Strategies: Ford vs Toyota

Dissertation Examples

A comparison of the globalization strategies of Ford and Toyota including joint ventures, manufacturing and marketing....

Last modified: 2nd Mar 2022

Competitive Analysis of Coca-Cola and Strategic Recommendations

Dissertation Examples

The rationale behind this project is to analyse Coca-Cola’s current business model, internal and external strengths and weaknesses, and provide strategic recommendations....

Last modified: 2nd Mar 2022

Understanding Consumer Behaviour to Develop Brand Loyalty

Dissertation Examples

The following research tries to generate knowledge on consumer behaviour by combining the tools that are being used by organizations to gather important and useful information on their consumers....

Last modified: 2nd Mar 2022

Market Entry Strategy for BD’s GSD Product Range in the Korean Healthcare Market

Dissertation Examples

The purpose of this research is to analyse a market entry for BD’s GSD product range in the Korean market....

Last modified: 2nd Mar 2022

Crowdfunding Backers: Innovators or Marketing Targets?

Dissertation Examples

This study will investigate how people interact with the concept of innovations through crowdfunding platforms (Kickstarter, Indiegogo, GoFundMe etc )....

Last modified: 2nd Mar 2022

E-marketing Plan for National Sport Campus Ireland

Dissertation Examples

The aim of this project is improving the marketing strategy – especially the e-marketing strategy – of the centre in order to reach more people who are interested into sports....

Last modified: 2nd Mar 2022

Online Marketing of Higher Educational programs

Dissertation Examples

This paper would explore how higher education institutions are using, have adopted and are employing social media....

Last modified: 2nd Mar 2022

The Impact of Source Credibility and Risk Attitude on Individuals’ Risk Perception

Dissertation Examples

This research investigates the effects of source credibility and risk attitude on young millennials’ risk and benefit perceptions and purchase intentions toward GM foods....

Last modified: 2nd Mar 2022

How Are Consumers Reacting to the Brand Fuzzification by Luxury Brands?

Dissertation Examples

This dissertation has confirmed, through the literature and primary research findings, that consumers are reacting favourably to luxury fashion brands that have embraced product fuzzification....

Last modified: 2nd Mar 2022

Marketing Japan as a Travel Destination

Dissertation Examples

The main objective of this report is to to discover a new and attractive aspect of Japan for the Asian market, namely Singapore, South Korea and Philippines....

Last modified: 2nd Mar 2022

Creating Viable Markets through Use of Geographical Indications

Dissertation Examples

The broad objective of this paper is to examine the experience of Thailand in using and promoting GI and see whether such strategies could be replicated in India....

Last modified: 2nd Mar 2022

Social Media Conspicuous Consumptive Behaviour and Consumer Purchase Intentions of Mobile Devices

Dissertation Introductions

The primary objective of this study is to examine conspicuous consumptive behaviour facilitated by Instagram and Facebook on intention to purchase mobile devices....

Last modified: 1st Mar 2022

Does Social Media Marketing Affect Choice of Tourism Destination?

Dissertation Examples

Social media is becoming more advanced and is offering more options for a tourist to visualise the destination before they decide to go. The following work will consider the destination marketing and how it markets on social media....

Last modified: 1st Mar 2022

An Impact of E-Commerce on Marketing and Operation in SME in Indonesia

Dissertation Examples

This study is to distinguish the impacts and influence of E-commerce against Small Medium Enterprises (SMEs) in Indonesia....

Last modified: 22nd Feb 2022

Is Facebook an effective tool to access foreign markets?

Dissertation Examples

The study analyzes the role played by the use of Facebook for online advertising, building interaction and brand communities, implementing social CRM activities, and conducting market research....

Last modified: 16th Feb 2022

Australian Wheat Industry Evaluation

Dissertation Examples

This project aims to apply the Real Options Approach to examine the decision-making rationale for Indonesian mills switching from Soft White Wheat to Australian Noodle Wheat 2....

Last modified: 4th Feb 2022

Investigation into Equity Bank Kenya

Dissertation Proposals

An investigation into and justification of the marketing strategy adopted by Equity bank for its growth in the Kenyan market by reference to the work of P. Kotler....

Last modified: 1st Feb 2022

Product Development at Skopje Brewery

Dissertation Proposals

The aim and objective of the dissertation is to analyse the approaches and methodology of New Product Development....

Last modified: 1st Feb 2022

Launching New Generation Hybrid Laptop in UK

Dissertation Proposals

I will analyse internal and external factors (SWOT). In the market this brand will more successful as strength because its unique features and customer interest and market share it will be more successful....

Last modified: 1st Feb 2022

Importance of Customer Experience in the Restaurant Industry

Dissertation Proposals

The aim of this research is to focus on how important is servicescape in terms of atmospherics in UK restaurant industry that impacts consumer’s perception and attitudes to buy this service....

Last modified: 31st Jan 2022

Relationship Marketing in Attaining and Retaining Customers

Dissertation Proposals

The study seeks to establish the contributions of relationship marketing in attaining and retaining customers in the Kenya commercial banks....

Last modified: 31st Jan 2022

Impact of Social Media on Customer Purchase: ASOS Case Study

Dissertation Proposals

This research aims to explore the impact of social media on customer purchases. To achieve this, the study should understand more on the consumer buying behaviour and factors affecting it....

Last modified: 28th Jan 2022

Big Data in Digital Marketing

Dissertation Examples

The goal of this work is to study the ways of using Big Data in digital marketing to solve difficulties of building FCMG brand in digital....

Last modified: 27th Jan 2022