Marketing Dissertation Examples
The academic papers below were written by students to help you with your own studies. If you are looking for help with your work then we offer a comprehensive writing service provided by fully qualified academics in your field of study.
Dissertation Writing ServiceSearch this tag
Tip: If you can't find what you are looking for, try shortening your search phrase. E.g. "CSR"
Content Tagged as "Marketing"
- Marketing Dissertation Topics
Content Type: Uncategorised Published: Wed, 25 Sep 2019
Extract: Marketing Dissertation Topics. A great selection of free marketing dissertation topics and ideas to help you write the perfect dissertation. - Strategic Management and Marketing Analysis of Kansas University Hospital
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: In the evaluation of this specialty area the Simple-Trend Identification and Extrapolation method will be used for this marketing tool in which there will be an evaluation the major issue of Cardio Vascular Disease (CVD). - Influences of Marketing Decisions among Small-scale Farmers
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: In South Africa, an estimated four million people engage in smallholder agriculture for various reasons, and the most common reason specified for engaging in agriculture is seen as the main source of food for survival. - Marketing Plan for Yo-Nu Drink: Yo-Sushi
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: This paper analyses different marketing strategy deployed in the introduction a new product through proper analysis of external and internal business environment. Different analytical tools such as SWOT analysis, Pestle analysis, and Porter’s five forces where used to analysed the business environment and climates. - Transitions in Integrated Marketing Communications – From Physical to Digital
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: The objective of IMC is to influence the behavior of the targeted prospects. It studies and analyzes all the sources of a brand to communicate with their customers in order to decide with the best way to communicate in the future. - Marketing Models for Early Childhood Education
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: This research aims to identify marketing strategy models for operators of private early childhood education organizations to help them create a competitive advantage to survive in the market. - Internet Technology for Developing Brand Loyalty
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: The following research tries to generate knowledge on consumer behaviour by combining the tools that are being used by organizations to gather important and useful information on their consumers. - Model to Evaluate the Brand Building Process for Luxury Fashion Brands
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: The primary objective of this dissertation is to identify an appropriate model which will help evaluate the brand building process for luxury fashion brands. - New Marketing Plan for Malaysia Airlines Berhad
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: Through the analysis of the MAB current marketing plan, this paper indicates the future marketing objectives and discuss about some Ansoff’s strategic alternatives including market penetration, market development and diversification. - Big Data in Digital Marketing
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: This paper studies how the emergence of big data is driving the adoption of broader and increasingly sophisticated quantitative analysis techniques across media channels by large, medium and even smaller sized firms. The era of big data is underway. - Marketing Strategies of Apple
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: Contents Contents Introduction Orientation Marketing Product life Cycle Price Place Promotion Macro and Micro Environment SWAT Analysis PEST Analysis Marketing Mix Market Research Segmentation Conclusion References Introduction Apple Inc Company, started by Steven Jobs, Steve Wozinak and Roynald Wayne is 30 years old now; Steven Jobs is the man behind this successful company. Apple has […] - Social Media Marketing Strategies in the Food Industry
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: Social media marketing being used in bed and breakfast inns, they are small businesses operating in the hotel industry. This marketing is found to play a vital role in improving the brand awareness among the target customers and online sales is also found to improve. - Market Entry Strategy for BD’s GSD Product Range in the Korean Healthcare Market
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: The purpose of this research is to analyse a market entry for BD’s GSD product range in the Korean market. - E-marketing Plan for National Sport Campus Ireland
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: The aim of this project is improving the marketing strategy – especially the e-marketing strategy – of the centre in order to reach more people who are interested into sports. With all our plan we are aiming to strength company’s relationship with existing and potential customer. - Starbucks Queens Plaza Brisbane: Marketing Strategy Evaluation and Recommendations
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: This report will apply the 8 Ps of the marketing mix – product, price, place, promotion, processes, physical evidence, people and partnerships – to the Starbucks Queens Plaza Store (Brisbane City) and evaluate the effectiveness of the store’s marketing mix. - E-commerce Business Strategy Report for Online Travel Agency
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: We have conducted am analysis on how to enhance the business strategy for online travel agencies to analyse the disintermediation impact on the Online Travel Agencies, included five essential components of the e-commerce business model and clickstream behaviour that can benefit the Online Travel Agencies such as TourSmart. - Luxury Product & Brand Management of Chanel
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: In order to better discuss the brand; challenges that company is facing with, brand’s history, position of the brand, brand equity, brand value, competitive advantages of the brand, brand’s personality, customer experience, architecture and the future potential of the brand is going to be evaluated. - Marketing Plan of De Light Shoes
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: Driven by the aim to satisfy customers with better quality shoes and watch, my new business plan will be “De Light” focusing on high quality of shoes matching up with the watch. After planning and projection of the new product, we will be able to establish customer base starting from the small areas as making the product familiar and trendy in the market. - Comparison of Traditional and Digital Marketing
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: Many organisations are using Customer Relationship Management systems (CRM) as a part of their strategy; this tool allows to collect data from different points of contact amid the company and the customer. CRM systems give information about their consumers to the company, to understand their behaviour and preferences. - Marketing Strategies for Different Industries
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: Marketing has made a tremendous impact in our world. Everything we do has some form of marketing aspect to it. - Deception in Weight Loss Product Advertising: Impact on Consumers
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: The purpose of this study is to investigate visual deception commonly found on weight loss product advertising and how such deception affects consumers’ (visual) perception, attitude and behavior toward the products. - Consumer Perceptions of Weight Loss Products
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: If consumers believe that they can lose weight with the help of the advertised products based on the claims made by the advertisers, the attitude toward the brand and purchase intentions are more likely be influenced by it. - Impact of Social Media Marketing on Purchase Intention: Electronic Word of Mouth
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: Mainly this study focus’ on examining the impact of social media marketing on purchase intention with the intervening role of electronic word of mouth. The research is based on survey through questionnaire that will be conducted to determine the effect of social media marketing on purchase intent. - Marketing on the Internet: Comparing the US and India
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: In our paper, we distinguished the scope and factors which influence online marketing behavior, what market strategies have made online sales in United States easy when compared to India, and the promotional events in both the countries. - Sustainable Marketing Report for Chemical Solutions Business
Content Type: Dissertation Example Published: Thu, 06 Jun 2019
Extract: This sustainable marketing report is focused towards analyzing the scope or forecast and possibility of sustainability with strategic emphasis on the possible of sustainable trading and marketing in particular.