Dissertation Examples
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Racism in Football
Last modified: 23rd Aug 2022
An analysis of racial bias within high-profile team sports with a focus on racial discrimination in British football and the Premier League....
Games Console Marketing Strategies: Sony vs Microsoft
Last modified: 2nd Mar 2022
The objective of this research project is to find out the strategies used by Sony and Microsoft to place their gaming consoles in the market....
Comparison of Internet Marketing in Developed and Developing Countries
Last modified: 2nd Mar 2022
The main purpose of our project is to provide a simple and focused information on online marketing differences in developed countries and developing countries....
Globalization Strategies: Ford vs Toyota
Last modified: 2nd Mar 2022
A comparison of the globalization strategies of Ford and Toyota including joint ventures, manufacturing and marketing....
Competitive Analysis of Coca-Cola and Strategic Recommendations
Last modified: 2nd Mar 2022
The rationale behind this project is to analyse Coca-Cola’s current business model, internal and external strengths and weaknesses, and provide strategic recommendations....
Understanding Consumer Behaviour to Develop Brand Loyalty
Last modified: 2nd Mar 2022
The following research tries to generate knowledge on consumer behaviour by combining the tools that are being used by organizations to gather important and useful information on their consumers....
Market Entry Strategy for BD’s GSD Product Range in the Korean Healthcare Market
Last modified: 2nd Mar 2022
The purpose of this research is to analyse a market entry for BD’s GSD product range in the Korean market....
Crowdfunding Backers: Innovators or Marketing Targets?
Last modified: 2nd Mar 2022
This study will investigate how people interact with the concept of innovations through crowdfunding platforms (Kickstarter, Indiegogo, GoFundMe etc )....
E-marketing Plan for National Sport Campus Ireland
Last modified: 2nd Mar 2022
The aim of this project is improving the marketing strategy – especially the e-marketing strategy – of the centre in order to reach more people who are interested into sports....
Online Marketing of Higher Educational programs
Last modified: 2nd Mar 2022
This paper would explore how higher education institutions are using, have adopted and are employing social media....
The Impact of Source Credibility and Risk Attitude on Individuals’ Risk Perception
Last modified: 2nd Mar 2022
This research investigates the effects of source credibility and risk attitude on young millennials’ risk and benefit perceptions and purchase intentions toward GM foods....
How Are Consumers Reacting to the Brand Fuzzification by Luxury Brands?
Last modified: 2nd Mar 2022
This dissertation has confirmed, through the literature and primary research findings, that consumers are reacting favourably to luxury fashion brands that have embraced product fuzzification....
Marketing Japan as a Travel Destination
Last modified: 2nd Mar 2022
The main objective of this report is to to discover a new and attractive aspect of Japan for the Asian market, namely Singapore, South Korea and Philippines....
Creating Viable Markets through Use of Geographical Indications
Last modified: 2nd Mar 2022
The broad objective of this paper is to examine the experience of Thailand in using and promoting GI and see whether such strategies could be replicated in India....
How Psychological Interventions and Skills can Improve Performance in Athletes
Last modified: 2nd Mar 2022
This paper examines and analyses psychological interventions and skills that are being utilised by competitive athletes in today’s world....
Popular Feminism and Women’s Physical Empowerment in the UFC
Last modified: 2nd Mar 2022
This chapter examines the Ultimate Fighting Championship’s (UFC) incorporation of women into their brand....
A Study of 18-24 Year Old Males’ Engagement and Interactions with Sports Betting Advertising
Last modified: 2nd Mar 2022
This research project captures the essence of Gary Lineker’s statement and seeks to uncover how young adult males interpret and engage with betting adverts and sponsorship in the Premier League....
Athletic Identity Impact on Sport Retirement and Career Transition Struggles for Collegiate Student-Athletes
Last modified: 2nd Mar 2022
This review will first briefly give some historical and factual perspectives on the popularity of college sports and what it means to be a student-athlete....
Empirical Analysis of Efficiency of English Premier League (EPL) Football Clubs (2005-2015)
Last modified: 2nd Mar 2022
The aims of this study are in two folds; first to examine if any EPL club could maintain efficiency over the period (2005 – 2015) and second, to identify the most efficient club(s) within the same period using Data Envelopment Analysis (DEA)....
An Econometric Evaluation of Racial Biases in the Premier League
Last modified: 2nd Mar 2022
Racism and discrimination have unfortunately played a major role in football, essentially since the creation of the sport due to social, political, and economic reasons....
Effect of Power Relations in Elite Sport
Last modified: 2nd Mar 2022
This study is based on Foucauldian discourse analysis. It looks at how power through surveillance from power figures within elite sport contributes to athletes engaging in a seemingly excessive exercise regime in their bid for success....
How Successful Were Playwrights of the 1970s in Accurately Highlighting Social and Political Issues in Scotland?
Last modified: 2nd Mar 2022
There was a lot of political unrest in Scotland from the 1960s and through to the 1970s and many playwrights used this as a focal point of their plays....
Covert Operations, Espionage and Intelligence in Agatha Christie’s Second World War Novels
Last modified: 2nd Mar 2022
It seems that Christie so dominates the genre of Golden Age detective fiction that study of her as a ‘political’ writer with noteworthy views on current domestic affairs has been neglected....
A whole new world: Social media as an Election Monitoring Tool
Last modified: 2nd Mar 2022
Social’s media’s rapid proliferation in almost every country in the world has revealed a new potential for its use a political tool....
Examining Social Media Usage in the Workplace and the Effects on Business
Last modified: 1st Mar 2022
The issue of social media usage in the workplace has become critical, and corporations have increasingly sought to minimize the losses in productivity which represent billions of dollars in lost revenue....
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