Dissertations on Consumer Decisions

The consumer decision making process involves how consumers identify their needs and gather and process information prior to a purchase. Consumer decisions involve how the emotions and preferences of consumers can impact their buying decisions.

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Consumer Decisions

Latest Consumer Decisions Dissertations

Including full dissertations, proposals, individual dissertation chapters, and study guides for students working on their undergraduate or masters dissertation.

Understanding Consumer Behaviour to Develop Brand Loyalty

Dissertation Examples

The following research tries to generate knowledge on consumer behaviour by combining the tools that are being used by organizations to gather important and useful information on their consumers....

Last modified: 2nd Mar 2022

Impact of Negative Product Reviews on Consumer Purchase Behaviour in E-commerce Sites

Dissertation Proposals

The motivation behind the proposed research study is to examine if negative product review deters customers from purchasing a specific product....

Last modified: 22nd Feb 2022

Role of Emotions and Conflicting Online Reviews on Consumers’ Purchase Intentions

Dissertation Examples

Drawing on dual-process theories, this paper explains how systematic and heuristic information processing of conflicting online reviews can influence the consumer’s purchase decision-making....

Last modified: 16th Feb 2022

Developing Advertising Campaign by Comprehending Customer Behaviour

Dissertation Examples

The main objectives of this research are to provide the insights into consumer behaviour and how to generate suitable advertising campaigns based on its foundation....

Last modified: 18th Jan 2022

Bottled Water Brand Preference Analysis

Dissertation Examples

This research covers the aspect about consumer’s preferences regarding usage of a certain brand of bottled water. The research focuses on the fact that why a consumer uses a specific brand of bottled water....

Last modified: 12th Jan 2022

Nandos Case Study: Increasing Customer Loyalty

Dissertation Examples

More recent approaches of marketing focus on the customer and make the quality of the relationship the key to loyalty. Indeed, a quality relationship inhibits choice and represses the effect of preferences....

Last modified: 10th Jan 2022

A Comparative Study of Consumer Behaviour Towards Organic Fruits and Vegetables

Dissertation Examples

This research work revolves around consumer behaviour and attitudes towards organic fruits and vegetables in the UK and India. The elements and factors (health factors, eco-friendliness, ethics, taste, quality, safety standards etc) influencing the consumer’s decision making are also studied....

Last modified: 3rd Jan 2022

Teenage Purchasing Decisions for Cosmetics

Dissertation Examples

The purpose of this dissertation is to investigate internal and external influences on teenagers’ purchasing decisions on cosmetic products in London. This research also investigates how celebrities influence the brand choice of teenagers’ buying behaviour....

Last modified: 21st Dec 2021

Customer Relationship Management of Lloyds Banking Group

Dissertation Examples

The aim of the research is to study why CRMs are important in banks, how the CRM works in banks and also the effectiveness of Lloyds Banking Group in obtaining long term customer relationship, customer loyalty, and customer satisfaction by the use of CRM....

Last modified: 6th Dec 2021

Consumer Buying Behaviour of the Indian Community in the UK

Dissertation Examples

The aim of the dissertation is to understand and identify the social, cultural, buying behaviour characteristics of the Indian community in the UK....

Last modified: 4th Nov 2021

Health Food Drink Purchasing Decisions

Dissertation Examples

The objective of this research is to identify the factors that influence a person into making a decision to buy a certain brand of malt-based health drink....

Last modified: 28th Oct 2021

Influence of Ethnic Minorities in the Cosmetics Industry

Dissertation Examples

The purpose of this project is to provide an analysis of the consumer behaviour that represent minorities and the impact this creates on the cosmetics industry....

Last modified: 27th Oct 2021

Effect of Branding on the Consumer Purchase Decision

Dissertation Examples

The primary goal of this research is to display branding value, functions and most important thing, its part in the consumer buying decision....

Last modified: 25th Oct 2021

Influence of Word of Mouth and Attitude of Consumers in Purchase Decisions

Dissertation Examples

The purpose of this research is to perform an analysis of the relationship between the influence of the WOM and the attitude of the consumers, in the buying decision process within a platform like WeChat....

Last modified: 21st Oct 2021

Restaurant Customers' Definition of Quality

Dissertation Examples

The aim of the study was to examine customers’ definition of quality when it comes to restaurant services and the preferences and opinions in restaurants choice....

Last modified: 20th Oct 2021

Consumer Motivations for Online Shopping

Dissertation Examples

What are the key consumer motivations and emerging trends for online shopping and how are these impacting the development of the online channel?...

Last modified: 12th Oct 2021

Theories of Compulsive Buying Behaviour

Dissertation Examples

In this analysis, the study revealed the key predictors of compulsive buying to be self-esteem, dependence and anxiety....

Last modified: 7th Oct 2021

Data Mining Techniques to Analyse Sales Transaction Data

Dissertation Examples

The aim of this research is to provide customised service to defined customer segments in a retail supermarket by implementing data mining techniques on sales transaction data....

Last modified: 7th Oct 2021

How Social Media Promotions on Clothing Impact Customer’s Buying Behaviour in the UK

Dissertation Examples

This study significantly contributes in identifying the motivational factors or strategies that Zara used to promote their clothing brands on social media networks....

Last modified: 4th Oct 2021

Consumer Responses to Sex in Advertising

Dissertation Examples

This study analyses the Chinese and British consumer’s responses to sexual content in advertisements, the advertised brand and consumer’s buying intentions towards the brand....

Last modified: 4th Oct 2021

Relationship Between Customer Perception and Branding

Dissertation Examples

This dissertation is to show how perception is built among users for a particular brand irrespective of the effectiveness, using pain killers as case studies....

Last modified: 1st Oct 2021

Impact of Social Media Marketing on Purchase Intention

Dissertation Examples

This study focuses on examining the impact of social media marketing on purchase intention with the intervening role of electronic word of mouth....

Last modified: 1st Oct 2021

Smart Pen Product: Market Analysis

Dissertation Examples

Market analysis for a smart pen product that is capable of scanning and printing. Analysis includes PEST and SWOT analysis....

Last modified: 30th Sep 2021

Consumer Attitudes Towards Cosmetics Tested on Animals

Dissertation Examples

The aim of this research is to examine consumer attitudes and purchasing intentions towards cosmetics tested on animals, based on the Theory of Reasoned Action....

Last modified: 29th Sep 2021

Impact of E-Commerce on Consumer Buying Behaviour

Dissertation Examples

This research analyses the changes that have occurred in consumer buying behaviours due to e-commerce, taking the UK supermarket industry as a subject area....

Last modified: 27th Sep 2021

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