Dissertations on Consumer Decisions
The consumer decision making process involves how consumers identify their needs and gather and process information prior to a purchase. Consumer decisions involve how the emotions and preferences of consumers can impact their buying decisions.
Latest Consumer Decisions Dissertations
Including full dissertations, proposals, individual dissertation chapters, and study guides for students working on their undergraduate or masters dissertation.
Consumption Behaviour of Students
Dissertation Introductions
Introduction to a study intending to highlight the factors and variables that influence the consumption behaviour of Malay Generation Y...
Last modified: 8th Sep 2021
Frozen Ready Meal Consumer Purchase Decisions
Dissertation Examples
A dissertation that examines selected product attributes and demographic variables that affect consumer repurchase decisions on frozen ready meals....
Last modified: 3rd Sep 2021
Nintendo's Nostalgia Strategy for Customer Retention
Dissertation Introductions
Introduction to research that investigated the customer rapport strategy used by Nintendo to build and maintain their relationships with gamers....
Last modified: 26th Aug 2021
Evaluation of the Five-step Consumer Decision-making Model
Dissertation Examples
This paper analyses the five-step consumer decision-making model, identifying the gaps and elaborating on the internal and external influences in the process....
Last modified: 20th Aug 2021
Customer Satisfaction in the Airline Industry
Dissertation Introductions
In the highly competitive airline industry, customers become the most important factor of the whole producing process. The Main Hypothesis for the thesis is: Airlines with higher satisfied customers are getting more passengers....
Last modified: 20th Aug 2021
Blogger Influences on Consumer Purchasing Decisions
Dissertation Proposals
Proposal for an investigation into how public praise on blogs impacts on brand advertising and customers’ purchasing decisions....
Last modified: 11th Jun 2021
A Study on the Consumer Purchase Decisions of Chinese Students in the UK
Dissertation Examples
This study aims to examine the effects and influences of culture on consumer behaviour particularly in university students. The study will be focused on students of Chinese ethnicity living in the UK....
Last modified: 9th Mar 2021
Luxury Goods and Luxury Consumption in LSE Chinese International Students
Dissertation Examples
“I enjoy it when I do it! : How does a ground of LSE Chinese international students experience luxury consumption and perceive publicly displaying luxury goods on LSE campus?...
Last modified: 9th Mar 2021
Influence of Consumer Empowerment on Engagement and Brand Loyalty
Dissertation Examples
1. Introduction – Review at the end 1.1. Overview Social media marketing has become a vital marketing tool for global airlines to attract new consumers but more importantly engage with them o...
Last modified: 16th Dec 2019
The Role of Online Store Websites Features Influencing Customers' First-time Purchase Decision
Dissertation Examples
Abstract Online shopping is growing rapidly and increasing its share of retail sales these days. An online store website, as a connection channel to customers, plays an important role in customer acq...
Last modified: 16th Dec 2019
Guest Purchase Decisions in AirBnB
Dissertation Examples
Which Appeal is Important to Buy Airbnb? ABSTRACT Purpose: This study aims to understand guest’s purchase decision in Airbnb from the perspective of Aristotle’s appeals. In host-created informatio...
Last modified: 16th Dec 2019
Effectiveness of Magazine in Communicating New Ideas Among Consumers
Dissertation Examples
Abstract ‘Magazine’ is a media to communicate different advertisements as well as promotion of variety of products to the consumers. Magazine is usually a periodical publication. We have taken...
Last modified: 16th Dec 2019
How Nutritional Claims on Products Affect Parents’ Decision Making When Purchasing Breakfast Cereals
Dissertation Examples
An investigation into how nutritional claims on products affect parents’ decision making when purchasing breakfast cereals for their school going children. Abstract Front of package (FOP) la...
Last modified: 13th Dec 2019
Customer Relationship Management in Banking
Dissertation Examples
ABSTRACT Today the world is globalized and customers are well educated and well informed. This has increased the competition among the firms and organisations. The competition elevates the customer ba...
Last modified: 13th Dec 2019
Role of Blog Marketing in Consumer Decision Making Process
Dissertation Examples
A FUTURE MARKETING PERSPECTIVE The phenomenon of blogs is growing rapidly and is expected to increase even in a more rapid pace (Technorati, 2006, November 6). As Wright (2006) discuss; blogs provide...
Last modified: 13th Dec 2019
Understanding Young Adult Footwear Shoppers in India
Dissertation Examples
Executive Summary ‘A man can be judged by the shoes he wears.’ Footwear today is much more than just an integral part of one’s attire; it helps the modern day consumer make his or her un...
Last modified: 13th Dec 2019
Motivations for Mobile Phone Use in Rural and Urban Areas
Dissertation Examples
Acknowledgement I would first and foremost like to acknowledge the generosity of the villagers of Telav, Shela, Kaneti(Gujarat) and Amgachia(WB) who in spite of their busy life took time to let me und...
Last modified: 12th Dec 2019
Impact of FMCG food Packaging on Consumer Buying Behaviour
Dissertation Examples
Chapter 1 Introduction & Preliminary Data Gathering 1.1: Introduction to the Report: During the last two decades many important developments in the position of food in daily life of consumers a...
Last modified: 12th Dec 2019
Customer Attitudes Towards Search Engine Marketing
Dissertation Examples
Abstract The present study approaches the empathizing of the UK users’ behaviour with respect to internet when considere in presence of SEM (Search Engine Marketing) and related activities, conc...
Last modified: 12th Dec 2019
Re-patronage Intentions in Restaurants
Dissertation Examples
“The relationship between Dining attributes Customer satisfaction and Re-patronage Intentions in Restaurants” ABSTRACT This Research is intended to study the relationship between dinin...
Last modified: 12th Dec 2019
Comparison of Buying Behaviour: Own Brand and Label Food
Dissertation Examples
CHAPTER ONE 1. INTRODUCTION In the UK, for nearly two thirds of consumers, own-label is an important reason to shop in a particular store. Value for money, availability and the breadth of products on ...
Last modified: 12th Dec 2019
Effectiveness of Loyalty Schemes for Supermarkets
Dissertation Examples
Chapter 1 Introduction It is necessary for organisations to carry out market research before they can come up with a good quality marketing strategy no matter how big or small the company is. Market r...
Last modified: 12th Dec 2019
Effect of the Financial Crisis on Consumer Buying Behaviour
Dissertation Examples
ABSTRACT Consumer buying behaviour is a complex phenomenon, which is comprised of a bundle of decision-making processes, economic determinants and market stimuli. Consumer purchasing behaviour has be...
Last modified: 12th Dec 2019
E-tailoring Online: Customer Views and Impacts on Services
Dissertation Examples
Abstract An increasing number of customers are turning to the Internet to make their purchases, as a vast array of goods and services are now only a mouse click away. E-tailing clothes is even more c...
Last modified: 12th Dec 2019
Factors Influencing While Purchasing Tyres
Dissertation Examples
Abstract In this project I have study of “factors influencing while purchasing tyres” JK tyres manufactured by Jk Tyre & Industries. In this competitive era of marketing where the satisfact...
Last modified: 12th Dec 2019
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