Tag: Consumer Decisions

Motivations for Mobile Phone Use in Rural and Urban Areas
12th Dec 2019
Introduction: Acknowledgement I would first and foremost like to acknowledge the generosity of the villagers of Telav, Shela, Kaneti(Gujarat) and Amgachia(WB) who in spite of their busy life took time to let me und...

Impact of FMCG food Packaging on Consumer Buying Behaviour
12th Dec 2019
Introduction: Chapter 1 Introduction  & Preliminary Data Gathering 1.1: Introduction to the Report: During the last two decades many important developments in the position of food in daily life of consumers a...

Impact of Marketing Mix on Customer Buying Decision
12th Dec 2019
Introduction: Impact of Marketing Mix on Customer Buying Decision of Luxury Housing Industry in UKChapter 01 01. Introduction (Research proposal) 01.1 Industry background of the study 01.1.1 Industrial review Prop...

Theories of Compulsive Buying Behaviour
12th Dec 2019
Introduction: Above all, it should be noted that shopping is big business. Shopping centers employ approximately 8% of the US workforce. These portion of the workforce helps drive the machine that creates about ½ ...

Customer Attitudes Towards Search Engine Marketing
12th Dec 2019
Introduction: Abstract The present study approaches the empathizing of the UK users’ behaviour with respect to internet when considere in presence of SEM (Search Engine Marketing) and related activities, conc...

Stages of the Purchasing Decision Process
12th Dec 2019
Introduction: P-1: Describe the main stages of the purchasing decision making process Business buying decision process Business buying decision process consists of the following steps. Problem recognition General...

Re-patronage Intentions in Restaurants
12th Dec 2019
Introduction: “The relationship between Dining attributes Customer satisfaction and Re-patronage Intentions in Restaurants”   ABSTRACT This Research is intended to study the relationship between dinin...

Customer Segments in Retail Supermarket | Analysis
12th Dec 2019
Introduction: CHAPTER 1 : INTRODUCTION BACKGROUND In today’s dynamic retail environment, customers are offered with a tremendous range of choices and their loyalty is increasingly becoming transitory due to t...

Demographics of Online Shoppers
12th Dec 2019
Introduction: Abstract This dissertation aims at developing profiles of Greek consumers who have already conducted purchases through the Internet and of the consumers who are willing to adopt the Internet shopping ...

Indian Consumer Buying Behaviour in the UK
12th Dec 2019
Introduction: 1. Introduction This dissertation provide an overview of research topic on Indian consumer buying behavior in UK, first part outline aims and objective of the dissertation and followed by the motivati...

Consumption Behaviour of Students
12th Dec 2019
Introduction: Chapter One Introduction 1.1. BACKGROUND OF THE STUDY 1.1.1 Consumption Behaviour Definition If it is said that marketing in true sense is the conclusion of social culture of post modern consumer cul...

Comparison of Buying Behaviour: Own Brand and Label Food
12th Dec 2019
Introduction: CHAPTER ONE 1. INTRODUCTION In the UK, for nearly two thirds of consumers, own-label is an important reason to shop in a particular store. Value for money, availability and the breadth of products on ...

Effectiveness of Loyalty Schemes for Supermarkets
12th Dec 2019
Introduction: Chapter 1 Introduction It is necessary for organisations to carry out market research before they can come up with a good quality marketing strategy no matter how big or small the company is. Market r...

Effect of the Financial Crisis on Consumer Buying Behaviour
12th Dec 2019
Introduction: ABSTRACT Consumer buying behaviour is a complex phenomenon, which is comprised of a bundle of decision-making processes, economic determinants and market stimuli. Consumer purchasing behaviour has be...

Customer Switching Behaviour for Mobile Networks
12th Dec 2019
Introduction: EXECUTIVE SUMMARY Consumers use services everyday, these ranges from taking the train or opening a bank account to talking on a mobile phone. Businesses also rely on a wide range of services on a dai...

Customer Analysis of the Airline Industry
12th Dec 2019
Introduction: Introduction: In the highly competitive airline industry, customers become the most important factor of the whole producing process. Besides flight safety, enhancing service quality, and therefore cus...

E-tailoring Online: Customer Views and Impacts on Services
12th Dec 2019
Introduction: Abstract An increasing number of customers are turning to the Internet to make their purchases, as a vast array of goods and services are now only a mouse click away. E-tailing clothes is even more c...

Factors Influencing While Purchasing Tyres
12th Dec 2019
Introduction: Abstract  In this project I have study of “factors influencing while purchasing tyres” JK tyres manufactured by Jk Tyre & Industries. In this competitive era of marketing where the satisfact...

Customer Loyalty in the Restaurant Industry: Nandos
12th Dec 2019
Introduction: Topic: How customer loyalty can be increased in the restaurant industry? The case of Nandos. Why customer loyalty is important? What Nandos is doing and how it can be better develop? Loyalty marketing...

Bottled Water Preferences Analysis
12th Dec 2019
Introduction: Preface “Leaders aren’t born, they are made. And they are made just like anything else, through hard work. And that’s the price we’ll have to pay to achieve that goal, or any goal...

Effect of Celebrity Marketing on Magazine Sales
12th Dec 2019
Introduction: The impact of celebrities on magazine sales Within the last century, we seem to have discovered the process by which fame is manufactured. Discovering that we…can so quickly and so effectively give ...

Comparing Hypermarket and Traditional Wet Market Consumers
12th Dec 2019
Introduction: CHAPTER 4 – DATA ANALYSIS 4.0 Introduction This study was conducted in two different store formats, which are hypermarket and traditional wet market respectively. Totally 200 questionnaires wer...

Consumer Behaviour in the UK Automotive Industry
12th Dec 2019
Introduction: Consumer behaviour is dependent on few factors that need to be considered in any industry. In the Automotive industry, there are several intertwining factors known. The Internet as one knows well has ...

Effect of Branding on the Consumer
12th Dec 2019
Introduction: Branding: How It Inspires People To Purchase A Particular Brand Abstract This research is done with the suitable research methods to describe how the people attempt to match their characteristics with...

Consumer Shopping Decisions and Behaviour
12th Dec 2019
Introduction: Literature Review – Introduction Satisfaction of consumer needs and wants is the definitive goal for triumph in business. Hence, an effectual marketing strategy must spotlight on serving consume...