Dissertations on Consumer Decisions

The consumer decision making process involves how consumers identify their needs and gather and process information prior to a purchase. Consumer decisions involve how the emotions and preferences of consumers can impact their buying decisions.

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Consumer Decisions

Latest Consumer Decisions Dissertations

Including full dissertations, proposals, individual dissertation chapters, and study guides for students working on their undergraduate or masters dissertation.

Consumption Behaviour of Students

Dissertation Introductions

Introduction to a study intending to highlight the factors and variables that influence the consumption behaviour of Malay Generation Y...

Last modified: 8th Sep 2021

Frozen Ready Meal Consumer Purchase Decisions

Dissertation Examples

A dissertation that examines selected product attributes and demographic variables that affect consumer repurchase decisions on frozen ready meals....

Last modified: 3rd Sep 2021

Nintendo's Nostalgia Strategy for Customer Retention

Dissertation Introductions

Introduction to research that investigated the customer rapport strategy used by Nintendo to build and maintain their relationships with gamers....

Last modified: 26th Aug 2021

Evaluation of the Five-step Consumer Decision-making Model

Dissertation Examples

This paper analyses the five-step consumer decision-making model, identifying the gaps and elaborating on the internal and external influences in the process....

Last modified: 20th Aug 2021

Customer Satisfaction in the Airline Industry

Dissertation Introductions

In the highly competitive airline industry, customers become the most important factor of the whole producing process. The Main Hypothesis for the thesis is: Airlines with higher satisfied customers are getting more passengers....

Last modified: 20th Aug 2021

Blogger Influences on Consumer Purchasing Decisions

Dissertation Proposals

Proposal for an investigation into how public praise on blogs impacts on brand advertising and customers’ purchasing decisions....

Last modified: 11th Jun 2021

A Study on the Consumer Purchase Decisions of Chinese Students in the UK

Dissertation Examples

This study aims to examine the effects and influences of culture on consumer behaviour particularly in university students. The study will be focused on students of Chinese ethnicity living in the UK....

Last modified: 9th Mar 2021

Luxury Goods and Luxury Consumption in LSE Chinese International Students

Dissertation Examples

“I enjoy it when I do it! : How does a ground of LSE Chinese international students experience luxury consumption and perceive publicly displaying luxury goods on LSE campus?...

Last modified: 9th Mar 2021

Influence of Consumer Empowerment on Engagement and Brand Loyalty

Dissertation Examples

1.    Introduction – Review at the end 1.1. Overview Social media marketing has become a vital marketing tool for global airlines to attract new consumers but more importantly engage with them o...

Last modified: 16th Dec 2019

The Role of Online Store Websites Features Influencing Customers' First-time Purchase Decision

Dissertation Examples

Abstract Online shopping is growing rapidly and increasing its share of retail sales these days. An online store website, as a connection channel to customers, plays an important role in customer acq...

Last modified: 16th Dec 2019

Guest Purchase Decisions in AirBnB

Dissertation Examples

Which Appeal is Important to Buy Airbnb? ABSTRACT Purpose: This study aims to understand guest’s purchase decision in Airbnb from the perspective of Aristotle’s appeals. In host-created informatio...

Last modified: 16th Dec 2019

Effectiveness of Magazine in Communicating New Ideas Among Consumers

Dissertation Examples

Abstract ‘Magazine’ is a media to communicate different advertisements as well as promotion of variety of products to the consumers. Magazine is usually a periodical publication. We have taken...

Last modified: 16th Dec 2019

How Nutritional Claims on Products Affect Parents’ Decision Making When Purchasing Breakfast Cereals

Dissertation Examples

 An investigation into how nutritional claims on products affect parents’ decision making when purchasing breakfast cereals for their school going children. Abstract   Front of package (FOP) la...

Last modified: 13th Dec 2019

Customer Relationship Management in Banking

Dissertation Examples

ABSTRACT Today the world is globalized and customers are well educated and well informed. This has increased the competition among the firms and organisations. The competition elevates the customer ba...

Last modified: 13th Dec 2019

Role of Blog Marketing in Consumer Decision Making Process

Dissertation Examples

A FUTURE MARKETING PERSPECTIVE The phenomenon of blogs is growing rapidly and is expected to increase even in a more rapid pace (Technorati, 2006, November 6). As Wright (2006) discuss; blogs provide...

Last modified: 13th Dec 2019

Understanding Young Adult Footwear Shoppers in India

Dissertation Examples

Executive Summary ‘A man can be judged by the shoes he wears.’ Footwear today is much more than just an integral part of one’s attire; it helps the modern day consumer make his or her un...

Last modified: 13th Dec 2019

Motivations for Mobile Phone Use in Rural and Urban Areas

Dissertation Examples

Acknowledgement I would first and foremost like to acknowledge the generosity of the villagers of Telav, Shela, Kaneti(Gujarat) and Amgachia(WB) who in spite of their busy life took time to let me und...

Last modified: 12th Dec 2019

Impact of FMCG food Packaging on Consumer Buying Behaviour

Dissertation Examples

Chapter 1 Introduction  & Preliminary Data Gathering 1.1: Introduction to the Report: During the last two decades many important developments in the position of food in daily life of consumers a...

Last modified: 12th Dec 2019

Customer Attitudes Towards Search Engine Marketing

Dissertation Examples

Abstract The present study approaches the empathizing of the UK users’ behaviour with respect to internet when considere in presence of SEM (Search Engine Marketing) and related activities, conc...

Last modified: 12th Dec 2019

Re-patronage Intentions in Restaurants

Dissertation Examples

“The relationship between Dining attributes Customer satisfaction and Re-patronage Intentions in Restaurants”   ABSTRACT This Research is intended to study the relationship between dinin...

Last modified: 12th Dec 2019

Comparison of Buying Behaviour: Own Brand and Label Food

Dissertation Examples

CHAPTER ONE 1. INTRODUCTION In the UK, for nearly two thirds of consumers, own-label is an important reason to shop in a particular store. Value for money, availability and the breadth of products on ...

Last modified: 12th Dec 2019

Effectiveness of Loyalty Schemes for Supermarkets

Dissertation Examples

Chapter 1 Introduction It is necessary for organisations to carry out market research before they can come up with a good quality marketing strategy no matter how big or small the company is. Market r...

Last modified: 12th Dec 2019

Effect of the Financial Crisis on Consumer Buying Behaviour

Dissertation Examples

ABSTRACT Consumer buying behaviour is a complex phenomenon, which is comprised of a bundle of decision-making processes, economic determinants and market stimuli. Consumer purchasing behaviour has be...

Last modified: 12th Dec 2019

E-tailoring Online: Customer Views and Impacts on Services

Dissertation Examples

Abstract An increasing number of customers are turning to the Internet to make their purchases, as a vast array of goods and services are now only a mouse click away. E-tailing clothes is even more c...

Last modified: 12th Dec 2019

Factors Influencing While Purchasing Tyres

Dissertation Examples

Abstract  In this project I have study of “factors influencing while purchasing tyres” JK tyres manufactured by Jk Tyre & Industries. In this competitive era of marketing where the satisfact...

Last modified: 12th Dec 2019

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