Dissertations on Consumer Decisions

The consumer decision making process involves how consumers identify their needs and gather and process information prior to a purchase. Consumer decisions involve how the emotions and preferences of consumers can impact their buying decisions.

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Consumer Decisions

Latest Consumer Decisions Dissertations

Including full dissertations, proposals, individual dissertation chapters, and study guides for students working on their undergraduate or masters dissertation.

Effect of Celebrity Marketing on Magazine Sales

Dissertation Examples

The impact of celebrities on magazine sales Within the last century, we seem to have discovered the process by which fame is manufactured. Discovering that we…can so quickly and so effectively give ...

Last modified: 12th Dec 2019

Consumer Behaviour in the UK Automotive Industry

Dissertation Examples

Consumer behaviour is dependent on few factors that need to be considered in any industry. In the Automotive industry, there are several intertwining factors known. The Internet as one knows well has ...

Last modified: 12th Dec 2019

Consumer Shopping Decisions and Behaviour

Dissertation Examples

Literature Review – Introduction Satisfaction of consumer needs and wants is the definitive goal for triumph in business. Hence, an effectual marketing strategy must spotlight on serving consume...

Last modified: 12th Dec 2019

Effect of Corporate Social Responsibility on Consumers

Dissertation Examples

1.1 Research Background and Motivations Throughout the history of cosmetics (Appendice B), substances of all sort were utilised to produce products to enhance beauty and social lives, however with tim...

Last modified: 12th Dec 2019

The Role of Inflation and Change in Consumer Buying Power

Dissertation Examples

1. INTRODUCTION 1.1 INTRODUCTION Our cram will be paying attention at the diverse aspects of inflation in Pakistan from a local and large-scale point of view. Pakistan has undergone a most important ...

Last modified: 12th Dec 2019

How Is Intuition and Rational Deliberation Shaped by Characteristics of the Decision-making Environment?

Dissertation Examples

How is the relative accuracy of intuition and rational deliberation shaped by characteristics of the decision-making environment? Table of Contents Summary 1. Introduction 2. Intuition and rational...

Last modified: 11th Dec 2019

Tourist Motivations to Visit Bali

Dissertation Examples

2.2 Results and Discussions This section presents the results and discussions of the study, which consists of the results of descriptive data from qualitative approach. It also presents the discussion...

Last modified: 11th Dec 2019

Factors That Influence the Loyalty of a Hotel Customer

Dissertation Examples

Kandampully (2000) defines tourism as a unique product as it is composite in nature, an amalgam of the tangible and intangible which includes everything that tourist’s experience. Tourism is a f...

Last modified: 11th Dec 2019

Consumer Demand for African Food in Liverpool

Dissertation Examples

Abstract The aim of this research is to observe and explain consumers’ preference for African food in Liverpool. By identifying the attitudes towards African food, evaluating the different facto...

Last modified: 11th Dec 2019

Consumer Behaviour in Organic Food

Dissertation Examples

A RESEARCH STUDY OF CONSUMER BEHAVIOUR WITH REGARD TO ORGANIC FOOD IN THE UNITED KINGDOM AND INDIA Executive Summary Consumer Behaviour is an aspect that is being very vital in the globe of marketing....

Last modified: 11th Dec 2019

Effect of Online Shopping on the Consumer

Dissertation Examples

Abstract The revolution in information technology (IT) and communications has changed the way people do the shopping today. In recent years, increasing online shopping have been using the Internet and...

Last modified: 11th Dec 2019

Consumer Motives for Charity Donations

Dissertation Examples

1. Introduction Consumer motives and behaviour into donating to charity in general is a topic that is known to have a lack of research, creating an issue of ambiguity for charitable organisations. Mos...

Last modified: 11th Dec 2019

Influences on Decision Making for Online Bookings

Dissertation Examples

Table of Contents List of Figures Preface Acknowledgement Chapter 1 – Introduction Overview Choice of subject Aim and Objectives Chapter 2 – Literature Review Evolution of online purchasing – C...

Last modified: 11th Dec 2019

Millenial Experiences of Purchasing E-Commerce Luxury Goods

Dissertation Examples

TITLE: Can the web atmospherics improve the e-commerce luxury experience for millennials?   CHAPTER ONE: INTRODUCTION 1.1                        Research Background The presen...

Last modified: 10th Dec 2019

Service Quality and Measurement of Customer Satisfaction in Hotel

Dissertation Examples

An individual report that critically evaluates the current organisational practice for the delivery of service quality and the measurement of customer satisfaction.   Table of Contents 1.Introduction...

Last modified: 10th Dec 2019

Social and Psychological Influences on Impulsive Buying Behavior

Dissertation Examples

Abstract The key and primary aim of the current research is to examine that how a social and psychological influences like novelty, fun, escapism, increase of information and praise from others impac...

Last modified: 10th Dec 2019

Consumer Perceptions of Weight Loss Products

Dissertation Examples

Perceived efficacy. Attitude is highly related to one’s perceived efficacy as attitude is a part of cognitive process people go through. When the advertised products make claims about functions tha...

Last modified: 10th Dec 2019

Gender Research, Consumer Behavior and Consumer Culture

Dissertation Examples

Gender Research, Consumer Behavior and Consumer Culture An understanding of gender- its diversity and plurality- is rudimentary to gaining a complete understanding of the world (Davis et al. 2006b). ...

Last modified: 9th Dec 2019

Innovation, Technology and Increased Customer Satisfaction in the Food Industry

Dissertation Examples

Contents EXECUTIVE SUMMARY COMPANY DESCRIPTION AND INDUSTRY ANALYSIS BUSINESS IDEA PESTLE ANALYSIS SWOT ANALYSIS INTERNAL ANALYSIS EXTERNAL ANALYSIS ORGANISATIONAL BUSINESS STRUCTURE LEVEL OF APPROVAL...

Last modified: 9th Dec 2019

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