Tag: Consumer Decisions

Effect of Corporate Social Responsibility on Consumers
12th Dec 2019
Introduction: 1.1 Research Background and Motivations Throughout the history of cosmetics (Appendice B), substances of all sort were utilised to produce products to enhance beauty and social lives, however with tim...

Gender Differences in Consumer Buying Behaviour
12th Dec 2019
Introduction: Gender Differences in Consumer Buying Behaviour towards Casual Shoes Abstract “You could tell an awful lot about a person by the kind of shoes they wear.” A phrase that our hearings often do c...

Customer Analysis of Nike Shoes User
12th Dec 2019
Introduction: Nikeshoes industries limited INTRODUCTION BACKGROUND OF THE PROBLEM Since the late 1980s, Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make cho...

A Comparative Study of Consumer Behaviour
12th Dec 2019
Introduction: ABSTRACT: Consumer Behavior is an aspect that is given a lot of importance in the globe of marketing. A lot of products have been a sensation or a breakdown due to inappropriate analysis of consumer ...

The Role of Inflation and Change in Consumer Buying Power
12th Dec 2019
Introduction: 1. INTRODUCTION 1.1 INTRODUCTION Our cram will be paying attention at the diverse aspects of inflation in Pakistan from a local and large-scale point of view. Pakistan has undergone a most important ...

Impact of Country-of-origin Image on Consumer Behavior and Brand Equity
11th Dec 2019
Introduction: ABSTRACT The motivation behind researching the country of origin and how does it affect the consumer behavior. Research has proven that country of origin represents an important factor considered by ...

How Social Media Promotions on Clothing Impact Customer’s Buying Behaviour in the UK
11th Dec 2019
Introduction: How Social Media Promotions on Clothing Impact Customer’s Buying Behaviour in the UK Table of contents:   CHAPTER I /Introduction……………………………………………...

How Is Intuition and Rational Deliberation Shaped by Characteristics of the Decision-making Environment?
11th Dec 2019
Introduction: How is the relative accuracy of intuition and rational deliberation shaped by characteristics of the decision-making environment? Table of Contents Summary 1. Introduction 2. Intuition and rational...

Tourist Motivations to Visit Bali
11th Dec 2019
Introduction: 2.2 Results and Discussions This section presents the results and discussions of the study, which consists of the results of descriptive data from qualitative approach. It also presents the discussion...

Factors That Influence the Loyalty of a Hotel Customer
11th Dec 2019
Introduction: Kandampully (2000) defines tourism as a unique product as it is composite in nature, an amalgam of the tangible and intangible which includes everything that tourist’s experience. Tourism is a f...

Impact of Advertising Campaigns on Consumer Behaviour
11th Dec 2019
Introduction: Chapter.1 Introduction 1.1 Introduction and Background The hypermarket plays an important role in Asian countries, such as South Korea, China, Thailand, and Taiwan, the numbers of hypermarkets are ris...

A Study on the Consumer Purchase Decisions of Chinese Students in the UK
11th Dec 2019
Introduction: Abstract This study aims to examine the effects and influences of culture on consumer behaviour particularly in university students. The study will be focused on students of Chinese ethnicity livin...

Consumer Demand for African Food in Liverpool
11th Dec 2019
Introduction: Abstract The aim of this research is to observe and explain consumers’ preference for African food in Liverpool. By identifying the attitudes towards African food, evaluating the different facto...

The Influence of Word of Mouth and the Attitude of the Consumers in the Purchase Decision
11th Dec 2019
Introduction: THE INFLUENCE OF WORD OF MOUTH AND THE ATTITUDE OF THE CONSUMERS IN WECHAT IN THE PURCHASE DECISION ABSTRACT The purpose of this research is to perform an analysis of the relationship between the in...

Factors Affecting Customer Perception and Intention to Visit Casual Dining Restaurants
11th Dec 2019
Introduction: Abstract Klang Valley, also known as greater Kuala Lumpur is one of the fastest growing city in Malaysia. Its population is 7.2 million people that are about a fifth of the whole Malaysian populatio...

Relationship Between Customer Perception and Branding
11th Dec 2019
Introduction: ABSTRACT: Purpose: This paper will try to establish a relationship between the perception build within the users through the process of the branding irrespective of the core use ability, and thus tryi...

Consumer Perceptions of Private Label Brands in China and UK
11th Dec 2019
Introduction: CONSUMER PERCEPTIONS OF PRIVATE LABEL BRANDS IN CHINA COMPARED WITH THE UK Summary In China there are fewer studies of private label brands (PLB’s) that take up less market share than generic br...

Effects on Buyer Behaviour in Arab Culture
11th Dec 2019
Introduction: Introduction The aim of this research is to investigate and further analyse those key factors which affect the buyer behaviour in Arabs and especially as health is the basic need of every human being,...

Impact of Fashion Bloggers on Consumer Purchase Decisions
11th Dec 2019
Introduction: 1.0 INTRODUCTION 1.1 Research background The phenomenon of blogs, especially those regarding fashion and beauty has developed drastically over time. The companies have started to react to their risin...

Consumer Motivations for Online Shopping
11th Dec 2019
Introduction: CHAPTER 1 1 INTRODUCTION At the end of the last century, online shopping was already starting to catch people’s attention, and was slowly attracting consumers to use it as a channel, primarily b...

Consumer Behaviour in Organic Food
11th Dec 2019
Introduction: A RESEARCH STUDY OF CONSUMER BEHAVIOUR WITH REGARD TO ORGANIC FOOD IN THE UNITED KINGDOM AND INDIA Executive Summary Consumer Behaviour is an aspect that is being very vital in the globe of marketing....

Effect of Online Shopping on the Consumer
11th Dec 2019
Introduction: Abstract The revolution in information technology (IT) and communications has changed the way people do the shopping today. In recent years, increasing online shopping have been using the Internet and...

Consumer Motives for Charity Donations
11th Dec 2019
Introduction: 1. Introduction Consumer motives and behaviour into donating to charity in general is a topic that is known to have a lack of research, creating an issue of ambiguity for charitable organisations. Mos...

Research Methodology On Customer Service Behaviour
11th Dec 2019
Introduction: Research Methodology On Customer Service Behaviour 3.1 Introduction In service organizations an individual’s performance will vary depending on multiple factors that are out of systematic...

Nintendo Company Customer Relationship
11th Dec 2019
Introduction: Abstract Building and maintaining relationships between companies and customers, known as customer rapport is one of the most important factors in order to stay long in business. This research invest...