Tag: Advertising

Effects of Celebrity Endorsement on Brands
10th Dec 2019
Introduction: 1. INTRODUCTION 1.1 Introduction to Topic Within this section, the author will present a general understanding of the topic, celebrity endorsement, and luxury. In addition to this, the problem defini...

How Are Consumers Reacting to the Brand Fuzzification by Luxury Brands?
10th Dec 2019
Introduction: ABSTRACT Many luxury fashion brands have been blurring gender lines among their products since the 1990s by designing menswear and womenswear that traverses the gender elements. The study explored h...

Strategic Marketing and Brand Management of Amazon: SWOT and PESTEL Analysis
10th Dec 2019
Introduction: STRATEGIC MARKETING AND BRAND MANAGEMENT Table of Contents Part A 5 – 10 – Introduction 5 – About Amazon 5 – Products and Services 5 – Target Market 5 – Structure 6 – ...

Deception in Weight Loss Product Advertising: Impact on Consumers
10th Dec 2019
Introduction: Introduction As of 2014, more than 35% of American men are obese and 40% of the obese population is women (Flegal, Kruszon-Moran, Carroll, Fryar & Ogden, 2016). The desire of controlling body wei...

Use of Metaphors in Advertising
9th Dec 2019
Introduction: A lot of people believe that there is too much advertising, that it makes us a herd of capitalistic robots, that it consolidates on stereotypes, that it plays on our fears of not being socially toler...

Power Distance Belief and the Asymmetrical Effects of Vertical Brand Extension
9th Dec 2019
Introduction: Moving Up or Moving Down: Power Distance Belief and the Asymmetrical Effects of Vertical Brand Extension ABSTRACT Vertical brand extension naturally evokes thoughts of status due to changes in price ...

Customer Attitudes Towards Mobile Advertising
9th Dec 2019
Introduction: Abstract In the era of information communication technology (ICT) outbreaks, there is a sharp increase in the number of people using cell phone in every single day all over the world, in particular, i...

Developing Advertising Campaign by Comprehending Customer Behaviour
9th Dec 2019
Introduction: DEVELOPING ADVERTISING CAMPAIGN BY COMPREHENDING CUSTOMER BEHAVIOUR Table of Contents Introduction Purpose Discussion of Findings Customer Behavior Definition of Consumer Behavior Factors Influenci...