Tag: Advertising

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Effects of Celebrity Endorsement on Brands
10th Dec 2019
Introduction: 1. INTRODUCTION 1.1 Introduction to Topic Within this section, the author will present a general understanding of the topic, celebrity endorsement, and luxury. In addition to this, the problem defini...

Use of Metaphors in Advertising
9th Dec 2019
Introduction: A lot of people believe that there is too much advertising, that it makes us a herd of capitalistic robots, that it consolidates on stereotypes, that it plays on our fears of not being socially toler...

Customer Attitudes Towards Mobile Advertising
9th Dec 2019
Introduction: Abstract In the era of information communication technology (ICT) outbreaks, there is a sharp increase in the number of people using cell phone in every single day all over the world, in particular, i...