Dissertations on Advertising

Advertising is a way of promoting products or services, and communicating a message to potential customers. There are many different forms of advertisements, including posters, billboards, leaflets, newspaper ads, online ads, radio and television ads, and many more.

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Latest Advertising Dissertations

Including full dissertations, proposals, individual dissertation chapters, and study guides for students working on their undergraduate or masters dissertation.

Internet Advertising: Comparison of Nigeria and Hungary

Dissertation Examples

Abstract Despite the marginal difference between Nigeria and Hungary, the internet develops a relationship that can be exploited. Internet users of both countries are dominated by youths, and thus are...

Last modified: 12th Dec 2019

Deception in Weight Loss Product Advertising: Impact on Consumers

Dissertation Examples

Introduction As of 2014, more than 35% of American men are obese and 40% of the obese population is women (Flegal, Kruszon-Moran, Carroll, Fryar & Ogden, 2016). The desire of controlling body wei...

Last modified: 10th Dec 2019

Use of Metaphors in Advertising

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A lot of people believe that there is too much advertising, that it makes us a herd of capitalistic robots, that it consolidates on stereotypes, that it plays on our fears of not being socially toler...

Last modified: 9th Dec 2019

Power Distance Belief and the Asymmetrical Effects of Vertical Brand Extension

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Moving Up or Moving Down: Power Distance Belief and the Asymmetrical Effects of Vertical Brand Extension ABSTRACT Vertical brand extension naturally evokes thoughts of status due to changes in price ...

Last modified: 9th Dec 2019

Customer Attitudes Towards Mobile Advertising

Dissertation Examples

Abstract In the era of information communication technology (ICT) outbreaks, there is a sharp increase in the number of people using cell phone in every single day all over the world, in particular, i...

Last modified: 9th Dec 2019