Dissertations on Advertising

Advertising is a way of promoting products or services, and communicating a message to potential customers. There are many different forms of advertisements, including posters, billboards, leaflets, newspaper ads, online ads, radio and television ads, and many more.

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Latest Advertising Dissertations

Including full dissertations, proposals, individual dissertation chapters, and study guides for students working on their undergraduate or masters dissertation.

Social Media for Promoting and Marketing Films
Dissertation Examples
Introduction: The effects of social media as a tool used for film marketing and promotion, an investigation of both dependant and independent filmmakers around the world. Abstract This dissertation will help to an... Last modified: 13th Dec 2019

Effect of Product Placement in Films
Dissertation Examples
Introduction: CHAPTER II: Literature Review Product placement Product placement in movies is no new phenomenon as Lehu (2007), describes product placement as ‘the location or more accurately the integration o... Last modified: 13th Dec 2019

Consumer Responses to Sex in Advertising
Dissertation Examples
Introduction: Abstract: This study analyses the Chinese and British consumer’s responses to sexual content in advertisements, the advertised brand and consumer’s buying intentions towards the brand. Foc... Last modified: 13th Dec 2019

Effects of Radio as a Form of Advertising
Dissertation Examples
Introduction: Radio Advertising Executive Summary Advertising in general expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don’t just pop o... Last modified: 13th Dec 2019

Celebrity Endorsements in Advertising
Dissertation Examples
Introduction: Celebrity endorsements Abstract The use of celebrity endorsements is becoming increasing popular amongst organisations to aid in advertising their brand in order to gain a competitive advantage. The ... Last modified: 13th Dec 2019

Management of Advertising Program
Dissertation Examples
Introduction: ADVERTISING MANAGEMENT Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Five major decisions involve the mission, money, m... Last modified: 13th Dec 2019

Influence of Advertising on Children
Dissertation Examples
Introduction: CHAPTER 1 Introduction This chapter provides general information on the influence of advertising to children by looking at different researches and surveys on media influence and implications on the b... Last modified: 12th Dec 2019

Effects of Trailers in Film Campaigns
Dissertation Examples
Introduction: As the main function of a film trailer is to market the film and promote to a range of audiences film trailers are also a form of persuasive art and promotional narrative, they are designed to make yo... Last modified: 12th Dec 2019

Psychologically Manipulative Advertising Strategies
Dissertation Examples
Introduction: Introduction: This research is based on the psychological effects of advertising on the consumer. The controversial advertising campaigns are intended to provoke discussion of global issues, not to se... Last modified: 12th Dec 2019

Fragrance Advertising and Brand Study
Dissertation Examples
Introduction: INTRODUCTION TO THE PROJECT What is Brand? “Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates t... Last modified: 12th Dec 2019

Impact of Advertising on Fashion
Dissertation Examples
Introduction: Introduction: The use of advertising in the fashion industry was started as early as in the Victorian period. Advertising is been very important to the fashion industry as its one way of reaching a ma... Last modified: 12th Dec 2019

Internet Advertising: Comparison of Nigeria and Hungary
Dissertation Examples
Introduction: Abstract Despite the marginal difference between Nigeria and Hungary, the internet develops a relationship that can be exploited. Internet users of both countries are dominated by youths, and thus are... Last modified: 12th Dec 2019

Ethical Issues of Advertising to Children
Dissertation Examples
Introduction: Ethical Dilemma, Practices and Implications of Children Advertising Creating outstanding products and programs to win marketplace is not an easy job. Specialists in marketing have to develop comprehen... Last modified: 12th Dec 2019

Effect of Branding on the Consumer
Dissertation Examples
Introduction: Branding: How It Inspires People To Purchase A Particular Brand Abstract This research is done with the suitable research methods to describe how the people attempt to match their characteristics with... Last modified: 12th Dec 2019

Advertising Strategies for Indian Customers
Dissertation Examples
Introduction: Chapter 1 Introduction I think one of the major roles of any company whether in a domestic market or international market the role of a marketer is to create an awareness of the product among the gene... Last modified: 12th Dec 2019

Marketing Advertising in the Hotel Industry
Dissertation Examples
Introduction: Until recently research on advertising appeals focused on either physical products or a comparison in relation to the way in which advertising appeals differed between products and services (predomina... Last modified: 11th Dec 2019

Brand Improvement Recommendations for Toyota
Dissertation Examples
Introduction: Introduction The modern age of business can be defined as age of competition. The competition within an industry is gradually increasing with the expansion of business as many new players are entering... Last modified: 11th Dec 2019

Re-branding and Repositioning of the Republic Bank Group
Dissertation Examples
Introduction: Practicum:“The Re-branding and Repositioning of the Republic Bank Group: The Case of Republic Bank DR S.A.” Executive Summary A brand is the sum of the customer’s experiences with the produc... Last modified: 11th Dec 2019

Factors Affecting Global Advertising Strategies
Dissertation Examples
Introduction: CHAPTER 1 INTRODUCTION This project will analyse how global advertising is affected by numerous problems and what global advertising strategies can be undertaken by multi-national companies. The proje... Last modified: 11th Dec 2019

Brand Placement in the Indian Film Industry
Dissertation Examples
Introduction: Churning out nearly 1,000 films a year, the Indian film industry is the largest in the world. Now, aided by technological advancements, the industry is set to take a further leap – across produc... Last modified: 11th Dec 2019

Effects of Celebrity Endorsement on Brands
Dissertation Examples
Introduction: 1. INTRODUCTION 1.1 Introduction to Topic Within this section, the author will present a general understanding of the topic, celebrity endorsement, and luxury. In addition to this, the problem defini... Last modified: 10th Dec 2019