Dissertations on Advertising

Advertising is a way of promoting products or services, and communicating a message to potential customers. There are many different forms of advertisements, including posters, billboards, leaflets, newspaper ads, online ads, radio and television ads, and many more.

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Latest Advertising Dissertations

Including full dissertations, proposals, individual dissertation chapters, and study guides for students working on their undergraduate or masters dissertation.

Effectiveness and Growth of Radio Advertising in India
Dissertation Examples
Introduction: Through this project I have made an effort to understand the advertising tool called radio advertising which is being increasingly recognized by marketers as a powerful tool that helps in finding new customers and retaining the existing ones at a much lesser cost.... Last modified: 18th Oct 2021

Factors Affecting Global Advertising Strategies
Dissertation Examples
Introduction: This project will analyse how global advertising is affected by numerous problems and what global advertising strategies can be undertaken by multi-national companies.... Last modified: 12th Oct 2021

Re-branding and Repositioning of the Republic Bank Group
Dissertation Examples
Introduction: This study seeks to reposition and re-brand the Republic Bank Group, as the Bank moves closer to its vision of being the “Bank of Choice in the Caribbean”.... Last modified: 7th Oct 2021

Consumer Responses to Sex in Advertising
Dissertation Examples
Introduction: This study analyses the Chinese and British consumer’s responses to sexual content in advertisements, the advertised brand and consumer’s buying intentions towards the brand.... Last modified: 4th Oct 2021

Brand Placement in the Indian Film Industry
Dissertation Examples
Introduction: This research paper looks at the rationality of brand placement, the possible congruity that can be built in the story, as indicators of success of effective brand placement in films.... Last modified: 27th Sep 2021

Advertising Strategies for Indian Market
Dissertation Introductions
Introduction: Introduction to research aiming to develop effective advertising strategies for foreign firms when entering the India market.... Last modified: 6th Sep 2021

Strategic Marketing and Brand Management of Amazon
Dissertation Examples
Introduction: This report was written in order to understand Amazon’s corporate brand, in terms of its identity and image, and how these reflect on its brand’s reputation.... Last modified: 24th Aug 2021

Social Media for Promoting and Marketing Films
Dissertation Examples
Introduction: The effects of social media as a tool used for film marketing and promotion, an investigation of both dependant and independent filmmakers around the world. Abstract This dissertation will help to an... Last modified: 13th Dec 2019

Celebrity Endorsements in Advertising
Dissertation Examples
Introduction: Celebrity endorsements Abstract The use of celebrity endorsements is becoming increasing popular amongst organisations to aid in advertising their brand in order to gain a competitive advantage. The ... Last modified: 13th Dec 2019

Management of Advertising Program
Dissertation Examples
Introduction: ADVERTISING MANAGEMENT Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Five major decisions involve the mission, money, m... Last modified: 13th Dec 2019

Influence of Advertising on Children
Dissertation Examples
Introduction: CHAPTER 1 Introduction This chapter provides general information on the influence of advertising to children by looking at different researches and surveys on media influence and implications on the b... Last modified: 12th Dec 2019

Effects of Trailers in Film Campaigns
Dissertation Examples
Introduction: As the main function of a film trailer is to market the film and promote to a range of audiences film trailers are also a form of persuasive art and promotional narrative, they are designed to make yo... Last modified: 12th Dec 2019

Fragrance Advertising and Brand Study
Dissertation Examples
Introduction: INTRODUCTION TO THE PROJECT What is Brand? “Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates t... Last modified: 12th Dec 2019

Internet Advertising: Comparison of Nigeria and Hungary
Dissertation Examples
Introduction: Abstract Despite the marginal difference between Nigeria and Hungary, the internet develops a relationship that can be exploited. Internet users of both countries are dominated by youths, and thus are... Last modified: 12th Dec 2019

Effect of Branding on the Consumer
Dissertation Examples
Introduction: Branding: How It Inspires People To Purchase A Particular Brand Abstract This research is done with the suitable research methods to describe how the people attempt to match their characteristics with... Last modified: 12th Dec 2019

Marketing Advertising in the Hotel Industry
Dissertation Examples
Introduction: Until recently research on advertising appeals focused on either physical products or a comparison in relation to the way in which advertising appeals differed between products and services (predomina... Last modified: 11th Dec 2019

Deception in Weight Loss Product Advertising: Impact on Consumers
Dissertation Examples
Introduction: Introduction As of 2014, more than 35% of American men are obese and 40% of the obese population is women (Flegal, Kruszon-Moran, Carroll, Fryar & Ogden, 2016). The desire of controlling body wei... Last modified: 10th Dec 2019

Use of Metaphors in Advertising
Example Literature Reviews
Introduction: A lot of people believe that there is too much advertising, that it makes us a herd of capitalistic robots, that it consolidates on stereotypes, that it plays on our fears of not being socially toler... Last modified: 9th Dec 2019

Customer Attitudes Towards Mobile Advertising
Dissertation Examples
Introduction: Abstract In the era of information communication technology (ICT) outbreaks, there is a sharp increase in the number of people using cell phone in every single day all over the world, in particular, i... Last modified: 9th Dec 2019