Tag: Advertising

The guides below were written by our professional writers, as a learning aid to help you with your studies. If you are looking for help with your studies, we offer a a range of services provided by fully qualified academics in your field of study.

Services

Articles

Social Media for Promoting and Marketing Films
13th Dec 2019
Introduction: The effects of social media as a tool used for film marketing and promotion, an investigation of both dependant and independent filmmakers around the world. Abstract This dissertation will help to an...

Effect of Product Placement in Films
13th Dec 2019
Introduction: CHAPTER II: Literature Review Product placement Product placement in movies is no new phenomenon as Lehu (2007), describes product placement as ‘the location or more accurately the integration o...

Consumer Responses to Sex in Advertising
13th Dec 2019
Introduction: Abstract: This study analyses the Chinese and British consumer’s responses to sexual content in advertisements, the advertised brand and consumer’s buying intentions towards the brand. Foc...

Effects of Radio as a Form of Advertising
13th Dec 2019
Introduction: Radio Advertising Executive Summary Advertising in general expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don’t just pop o...

Celebrity Endorsements in Advertising
13th Dec 2019
Introduction: Celebrity endorsements Abstract The use of celebrity endorsements is becoming increasing popular amongst organisations to aid in advertising their brand in order to gain a competitive advantage. The ...

Management of Advertising Program
13th Dec 2019
Introduction: ADVERTISING MANAGEMENT Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Five major decisions involve the mission, money, m...

Influence of Advertising on Children
12th Dec 2019
Introduction: CHAPTER 1 Introduction This chapter provides general information on the influence of advertising to children by looking at different researches and surveys on media influence and implications on the b...

Effects of Trailers in Film Campaigns
12th Dec 2019
Introduction: As the main function of a film trailer is to market the film and promote to a range of audiences film trailers are also a form of persuasive art and promotional narrative, they are designed to make yo...

Psychologically Manipulative Advertising Strategies
12th Dec 2019
Introduction: Introduction: This research is based on the psychological effects of advertising on the consumer. The controversial advertising campaigns are intended to provoke discussion of global issues, not to se...

Fragrance Advertising and Brand Study
12th Dec 2019
Introduction: INTRODUCTION TO THE PROJECT What is Brand? “Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates t...

Impact of Advertising on Fashion
12th Dec 2019
Introduction: Introduction: The use of advertising in the fashion industry was started as early as in the Victorian period. Advertising is been very important to the fashion industry as its one way of reaching a ma...

Internet Advertising: Comparison of Nigeria and Hungary
12th Dec 2019
Introduction: Abstract Despite the marginal difference between Nigeria and Hungary, the internet develops a relationship that can be exploited. Internet users of both countries are dominated by youths, and thus are...

Ethical Issues of Advertising to Children
12th Dec 2019
Introduction: Ethical Dilemma, Practices and Implications of Children Advertising Creating outstanding products and programs to win marketplace is not an easy job. Specialists in marketing have to develop comprehen...

Effect of Branding on the Consumer
12th Dec 2019
Introduction: Branding: How It Inspires People To Purchase A Particular Brand Abstract This research is done with the suitable research methods to describe how the people attempt to match their characteristics with...

Advertising Strategies for Indian Customers
12th Dec 2019
Introduction: Chapter 1 Introduction I think one of the major roles of any company whether in a domestic market or international market the role of a marketer is to create an awareness of the product among the gene...

Effect of Brand Loyalty on Advertising
12th Dec 2019
Introduction: Chapter 1: Introduction 1.1 Background and context: Each business has a product, whether they have deliberately urbanized it or not. A brand is merely anticipation or a guarantee of an understanding. ...

Marketing Advertising in the Hotel Industry
11th Dec 2019
Introduction: Until recently research on advertising appeals focused on either physical products or a comparison in relation to the way in which advertising appeals differed between products and services (predomina...

Impact of Advertising Campaigns on Consumer Behaviour
11th Dec 2019
Introduction: Chapter.1 Introduction 1.1 Introduction and Background The hypermarket plays an important role in Asian countries, such as South Korea, China, Thailand, and Taiwan, the numbers of hypermarkets are ris...

Brand Improvement Recommendations for Toyota
11th Dec 2019
Introduction: Introduction The modern age of business can be defined as age of competition. The competition within an industry is gradually increasing with the expansion of business as many new players are entering...

Re-branding and Repositioning of the Republic Bank Group
11th Dec 2019
Introduction: Practicum:“The Re-branding and Repositioning of the Republic Bank Group: The Case of Republic Bank DR S.A.” Executive Summary A brand is the sum of the customer’s experiences with the produc...

Factors Affecting Global Advertising Strategies
11th Dec 2019
Introduction: CHAPTER 1 INTRODUCTION This project will analyse how global advertising is affected by numerous problems and what global advertising strategies can be undertaken by multi-national companies. The proje...

Brand Placement in the Indian Film Industry
11th Dec 2019
Introduction: Churning out nearly 1,000 films a year, the Indian film industry is the largest in the world. Now, aided by technological advancements, the industry is set to take a further leap – across produc...