Tag: Marketing

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Consumer Perceptions of Weight Loss Products
10th Dec 2019
Introduction: Perceived efficacy. Attitude is highly related to one’s perceived efficacy as attitude is a part of cognitive process people go through. When the advertised products make claims about functions tha...

Consumer Attitudes Towards Mobile Marketing
9th Dec 2019
Introduction: Table of Contents Introduction Mind Map Literature Review Research Question Discussion Self Evaluation References Evaluation of the peer reviewed Article Introduction Mobile marketing is multi-chan...

Marketing Strategies for Different Industries
9th Dec 2019
Introduction: Business Marketing We are surrounded by all sorts of marketing. It is a cornerstone of the world we live in. Marketing has made a tremendous impact in our world. Everything we do has some form of mar...

Luxury Product & Brand Management of Chanel
9th Dec 2019
Introduction: Table of Contents Introduction Challenges Faced by Chanel A History of Chanel Chanel’s Competitive Position 
 Critical Analysis of Chanel Brand Personality, Experiences and Architecture of Chanel...

Use of Metaphors in Advertising
9th Dec 2019
Introduction: A lot of people believe that there is too much advertising, that it makes us a herd of capitalistic robots, that it consolidates on stereotypes, that it plays on our fears of not being socially toler...

Social Media Marketing Strategies in the Food Industry
9th Dec 2019
Introduction: 2. Literature review 2.1 Introduction: Social media marketing strategies are being used in Micro small and medium enterprises and this is found to have an influence on the brand awareness this in-tu...

Marketing Strategies of Apple
9th Dec 2019
Introduction: Contents Contents Introduction Orientation Marketing Product life Cycle Price Place Promotion Macro and Micro Environment SWAT Analysis PEST Analysis Marketing Mix Market Research Segmen...

Big Data in Digital Marketing
9th Dec 2019
Introduction: Research methods and methodologies in management CONTENT Introduction Chapter 1 Big data in digital marketing 1.1. Big data and advertising analytics 1.2. Framework overview 1.3. The problems o...

New Marketing Plan for Malaysia Airlines Berhad
9th Dec 2019
Introduction: TABLE OF CONTENTS SUMMARY 1. INTRODUCTION 2. VISION AND MISSION STATEMENT 3. CORPORATE OBJECTIVES 4. CURRENT MARKETING PLAN 4.1. Target market and Positioning 4.2. Marketing Mix 5. PROPOSED MA...

Marketing Japan as a Travel Destination
9th Dec 2019
Introduction: Title Page ………………………………………………………………………… Page 1 Table of Contents ……………………………………………………………....

Consumer Experiences of Dublin Airport
9th Dec 2019
Introduction: Table of Contents Introduction – 318 1. Research Question and Objective (Project’s aim and scope) -671 1.1. Research Objectives 2. Research Process 3. Formulation of Research Design 3.1...

Competitive Analysis of Coca-Cola: PEST and Porter's Five
9th Dec 2019
Introduction: Capstone Project: The Coca-Cola Company, Inc. Table of Contents Executive Summary Section 1: Company Overview 1.1 The Past 1.2 The Present 1.3: Business Model 1.4: Business Strategy 1.5: Corporate Str...

Does Social Media Marketing Affect Choice of Destination?
9th Dec 2019
Introduction: Contents Abstract                                                                                           ...