Dissertations on Marketing

Marketing can be described as promoting and selling certain products or services to meet the needs of the customer. Tasks involved with Marketing include market research, content creation, advertising, and more.

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Marketing

Latest Marketing Dissertations

Including full dissertations, proposals, individual dissertation chapters, and study guides for students working on their undergraduate or masters dissertation.

Market Study of Berger Paints Bangladesh Limited

Dissertation Examples

1.1 Problem Background Bangladesh paint market is experiencing a good growth of 8-10% per annum consistently in the late 90s and early years of this century mainly because of a boom in real estate dev...

Last modified: 11th Dec 2019

Development of Multinational Marketing Project

Dissertation Examples

                                                    Chapter One Introduction This section focuses on AMINA Plc being tasked as a team in scoping a m...

Last modified: 11th Dec 2019

Marketing Concepts for a Small Business: Gym

Dissertation Examples

Contents Executive summary: Introduction: Task-1 Marketing Objectives: Marketing mix: Compare advantages and disadvantages of marketing media: Marketing mix: External factors effecting consumer behav...

Last modified: 10th Dec 2019

Yayvo.com Strategic Marketing Plan

Dissertation Examples

ABSTRACT As we are re-positioning Yayvo.com, the purpose is to gain insights about the attitudes, preferences, decision-making, and life styles of the consumers by studying online behaviors of shoppe...

Last modified: 10th Dec 2019

Consumer Perceptions of Weight Loss Products

Dissertation Examples

Perceived efficacy. Attitude is highly related to one’s perceived efficacy as attitude is a part of cognitive process people go through. When the advertised products make claims about functions tha...

Last modified: 10th Dec 2019

Deception in Weight Loss Product Advertising: Impact on Consumers

Dissertation Examples

Introduction As of 2014, more than 35% of American men are obese and 40% of the obese population is women (Flegal, Kruszon-Moran, Carroll, Fryar & Ogden, 2016). The desire of controlling body wei...

Last modified: 10th Dec 2019

Consumer Attitudes Towards Mobile Marketing

Dissertation Examples

Table of Contents Introduction Mind Map Literature Review Research Question Discussion Self Evaluation References Evaluation of the peer reviewed Article Introduction Mobile marketing is multi-chan...

Last modified: 9th Dec 2019

Marketing Strategies for Different Industries

Dissertation Examples

Business Marketing We are surrounded by all sorts of marketing. It is a cornerstone of the world we live in. Marketing has made a tremendous impact in our world. Everything we do has some form of mar...

Last modified: 9th Dec 2019

Use of Metaphors in Advertising

Example Literature Reviews

A lot of people believe that there is too much advertising, that it makes us a herd of capitalistic robots, that it consolidates on stereotypes, that it plays on our fears of not being socially toler...

Last modified: 9th Dec 2019

Role of Product Branding in Building Customer Loyalty and Life Time Value

Dissertation Examples

Case Study: Nestle CHAPTER 02: LITERATURE REVIEW 2.1 Introduction This chapter of the research study offers the relevant literature which has been extracted from the books, published journal articles,...

Last modified: 9th Dec 2019

To What Extent CSR Can Be a Motivating Factor for Customers’ Satisfaction and Loyalty Behaviour on Starbucks in Taiwan?

Dissertation Examples

Table of Contents Chapter 1 Introduction 1.1 Background of the research 1.2 The importance of the research 1.3 Background about Starbucks in Taiwan 1.4 Aims and objectives 1.5 Structure in the disser...

Last modified: 9th Dec 2019

Influences of Marketing Decisions among Small-scale Farmers

Dissertation Examples

In this chapter, relevant literature will be reviewed to present the factors that influence marketing decisions among small-scale farmers. The chapter will begin by providing an overview of the conce...

Last modified: 9th Dec 2019

Strategic Management and Marketing Analysis of Kansas University Hospital

Dissertation Examples

Strategic Management and Marketing Analysis – Report Introduction (organization, serviceproduct line) The organization that will be used for the marketing strategic development and analysis is ...

Last modified: 9th Dec 2019

Brand Equity and Consumer Buying Behaviour

Example Literature Reviews

Brand is an influential tool to focus the consumers to buy the particular products. Some people named it as equity because it adds values to the products. This study explains the factors that contrib...

Last modified: 6th Dec 2019

Analysing the Dell Direct Distribution Channel

Example Literature Reviews

The direct model refers to the fact that Dell does not use the retails channel, but sells its PCs directly to customers through its website, this way the intermediary steps that may add time and cost...

Last modified: 6th Dec 2019

Case Study On Aurobindo Pharma

Dissertation Examples

Global strategy for Indian pharmacy companies and the opportunity in emerging markets: A case study on Aurobindo Pharma Focus Aim: To understand the trends in Indian pharmacy companies which have...

Last modified: 6th Dec 2019

Contemporary Issues in Strategic Marketing

Dissertation Examples

Contemporary Issues in Strategic Marketing Your manager has been to a marketing seminar on The Service Dominant Logic. He has asked you to produce a paper on the implications of implementing an SDK p...

Last modified: 6th Dec 2019

Integrated Marketing Communication Program for Jeans

Dissertation Examples

Executive summary: Various jeans industry such as Denim, Levis, and Disney etc. design various integrated marketing program. Although common objective of all IMC program is increase brand awareness, ...

Last modified: 6th Dec 2019

Principles of Marketing | Dissertation

Dissertation Examples

Definition of Marketing Marketing is part of all of our lives and touches us in some way every day. Most people think that marketing is only about the advertising and/or personal selling of goods and ...

Last modified: 6th Dec 2019

Challenges of Marketing to Children

Dissertation Examples

Creating outstanding products and programs to win marketplace is not an easy job. Specialists in marketing have to develop comprehensive research plans, carry out market researches, analyze the data c...

Last modified: 6th Dec 2019

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