Tag: Marketing

Consumer Perceptions of Weight Loss Products
10th Dec 2019
Introduction: Perceived efficacy. Attitude is highly related to one’s perceived efficacy as attitude is a part of cognitive process people go through. When the advertised products make claims about functions tha...

Deception in Weight Loss Product Advertising: Impact on Consumers
10th Dec 2019
Introduction: Introduction As of 2014, more than 35% of American men are obese and 40% of the obese population is women (Flegal, Kruszon-Moran, Carroll, Fryar & Ogden, 2016). The desire of controlling body wei...

Consumer Attitudes Towards Mobile Marketing
9th Dec 2019
Introduction: Table of Contents Introduction Mind Map Literature Review Research Question Discussion Self Evaluation References Evaluation of the peer reviewed Article Introduction Mobile marketing is multi-chan...

Marketing Strategies for Different Industries
9th Dec 2019
Introduction: Business Marketing We are surrounded by all sorts of marketing. It is a cornerstone of the world we live in. Marketing has made a tremendous impact in our world. Everything we do has some form of mar...

E-commerce Business Strategy Report for Online Travel Agency
9th Dec 2019
Introduction: Table of Contents Online business Category: TourSmart – Online Travel Agency Title Page Letter of transmittal Executive summary Introduction to the report 1. Disintermediation Impact Analysis...

Luxury Product & Brand Management of Chanel
9th Dec 2019
Introduction: Table of Contents Introduction Challenges Faced by Chanel A History of Chanel Chanel’s Competitive Position 
 Critical Analysis of Chanel Brand Personality, Experiences and Architecture of Chanel...

Starbucks Queens Plaza Brisbane: Marketing Strategy Evaluation and Recommendations
9th Dec 2019
Introduction: Table of Contents Executive Summary 1. Introduction 1.1 Company 1.2 Location 1.3. Consumer 2. Analysis – 8 Ps of Marketing 2.1 Product 2.2 Price 2.3 Place 2.4 Promotion 2.5 Physical Evidenc...

Use of Metaphors in Advertising
9th Dec 2019
Introduction: A lot of people believe that there is too much advertising, that it makes us a herd of capitalistic robots, that it consolidates on stereotypes, that it plays on our fears of not being socially toler...

Fiat Brand – Issues and Opportunities in Brand Portfolio Management
9th Dec 2019
Introduction: Master Thesis: The Fiat Brand – issues and opportunities in brand portfolio management. Introduction Missing Chapter one 1.1 Theoretical Framework Several terms and definitions are related with the...

Social Media Marketing Strategies in the Food Industry
9th Dec 2019
Introduction: 2. Literature review 2.1 Introduction: Social media marketing strategies are being used in Micro small and medium enterprises and this is found to have an influence on the brand awareness this in-tu...

Marketing Strategies of Apple
9th Dec 2019
Introduction: Contents Contents Introduction Orientation Marketing Product life Cycle Price Place Promotion Macro and Micro Environment SWAT Analysis PEST Analysis Marketing Mix Market Research Segmen...

Big Data in Digital Marketing
9th Dec 2019
Introduction: Research methods and methodologies in management CONTENT Introduction Chapter 1 Big data in digital marketing 1.1. Big data and advertising analytics 1.2. Framework overview 1.3. The problems o...

Role of Product Branding in Building Customer Loyalty and Life Time Value
9th Dec 2019
Introduction: Case Study: Nestle CHAPTER 02: LITERATURE REVIEW 2.1 Introduction This chapter of the research study offers the relevant literature which has been extracted from the books, published journal articles,...

Social Media Conspicuous Consumptive Behaviour and Consumer Purchase Intentions of Mobile Devices
9th Dec 2019
Introduction: Social Media Conspicuous Consumptive Behaviour and Consumer Purchase Intentions of Mobile Devices Table of Contents 1.1 INTRODUCTION 1.2 BACKGROUND 1.3 THE RESEARCH PROBLEM AND OBJECTIVES 1.3.1The p...

New Marketing Plan for Malaysia Airlines Berhad
9th Dec 2019
Introduction: TABLE OF CONTENTS SUMMARY 1. INTRODUCTION 2. VISION AND MISSION STATEMENT 3. CORPORATE OBJECTIVES 4. CURRENT MARKETING PLAN 4.1. Target market and Positioning 4.2. Marketing Mix 5. PROPOSED MA...

Marketing Japan as a Travel Destination
9th Dec 2019
Introduction: Title Page ………………………………………………………………………… Page 1 Table of Contents ……………………………………………………………....

Model to Evaluate the Brand Building Process for Luxury Fashion Brands
9th Dec 2019
Introduction: Executive Summary This dissertation aims to study and analyse the brand building process of a luxury fashion brand using the dimensions of luxury fashion branding identified by Fionda and Moore (2009)...

Factors Influencing Rebranding and its Impact on Brand Equity
9th Dec 2019
Introduction: Critical literature review on rebranding with regards to factors influencing rebranding and its impact on brand equity Purpose of the study: The purpose of this paper is broadly to explore and desc...

Comparing Toyota’s Marketing Strategies in UK and Saudi Arabia
9th Dec 2019
Introduction: COMPARING AND CONTRASTING TOYOTA’S MARKETING STRATEGIES IN UK AND SAUDI ARABIA TABLE OF CONTENTS                                                   ...

Creating Viable Markets through Use of Geographical Indications
9th Dec 2019
Introduction: Creating Viable Markets through Use of Geographical Indications: What can India Learn from Thailand? 1.  Introduction   Geographical Indications, is one of the intellectual property rights tools (I...

Consumer Experiences of Dublin Airport
9th Dec 2019
Introduction: Table of Contents Introduction – 318 1. Research Question and Objective (Project’s aim and scope) -671 1.1. Research Objectives 2. Research Process 3. Formulation of Research Design 3.1...

Competitive Analysis of Coca-Cola: PEST and Porter's Five
9th Dec 2019
Introduction: Capstone Project: The Coca-Cola Company, Inc. Table of Contents Executive Summary Section 1: Company Overview 1.1 The Past 1.2 The Present 1.3: Business Model 1.4: Business Strategy 1.5: Corporate Str...

Applications of New Technologies to Further Customer Base for Luxury Cosmetics Brands
9th Dec 2019
Introduction: How can luxury cosmetics brands activate their customer base using new technologies? My researches   Why I decided to treat with this subject? I decided to treat with this subject because it is a co...

Does Social Media Marketing Affect Choice of Destination?
9th Dec 2019
Introduction: Contents Abstract                                                                                           ...

To What Extent CSR Can Be a Motivating Factor for Customers’ Satisfaction and Loyalty Behaviour on Starbucks in Taiwan?
9th Dec 2019
Introduction: Table of Contents Chapter 1 Introduction 1.1 Background of the research 1.2 The importance of the research 1.3 Background about Starbucks in Taiwan 1.4 Aims and objectives 1.5 Structure in the disser...