Tag: Marketing

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Customer Segments in Retail Supermarket | Analysis
12th Dec 2019
Introduction: CHAPTER 1 : INTRODUCTION BACKGROUND In today’s dynamic retail environment, customers are offered with a tremendous range of choices and their loyalty is increasingly becoming transitory due to t...

Demographics of Online Shoppers
12th Dec 2019
Introduction: Abstract This dissertation aims at developing profiles of Greek consumers who have already conducted purchases through the Internet and of the consumers who are willing to adopt the Internet shopping ...

Wedding Planning Needs Assessment
12th Dec 2019
Introduction: CHAPTER 1 INTRODUCTION 1.1 Background Wedding is once-a-life event in people’s life. For most of families, they are willing to spend a considerable amount of money to ensure the wedding is organ...

Indian Consumer Buying Behaviour in the UK
12th Dec 2019
Introduction: 1. Introduction This dissertation provide an overview of research topic on Indian consumer buying behavior in UK, first part outline aims and objective of the dissertation and followed by the motivati...

Green Marketing: Advantages and Disadvantages
12th Dec 2019
Introduction: ACKNOWLEDGEMENT As I sum up draft of my study, I appreciatively reminisce the contribution of all those people without whose support and help, this study would have never taken its present form. I ta...

Consumption Behaviour of Students
12th Dec 2019
Introduction: Chapter One Introduction 1.1. BACKGROUND OF THE STUDY 1.1.1 Consumption Behaviour Definition If it is said that marketing in true sense is the conclusion of social culture of post modern consumer cul...

Comparison of Buying Behaviour: Own Brand and Label Food
12th Dec 2019
Introduction: CHAPTER ONE 1. INTRODUCTION In the UK, for nearly two thirds of consumers, own-label is an important reason to shop in a particular store. Value for money, availability and the breadth of products on ...

Cisco Systems: SWOT Analysis and Marketing Analysis
12th Dec 2019
Introduction: Principles of Marketing Abstract This study aims to provide information on key marketing concepts and strategies adopted by Cisco Systems Inc. It critically analyzes Cisco’s business strategies...

Uses of Brand Extension Strategies
12th Dec 2019
Introduction: 1- PROBLEM AND ITS BACKGROUND This chapter contains background of our study, statement of the problem, significance and delimitation of the study. Furthermore Definitions of the terms used in this di...

Marketing Strategies of Primark
12th Dec 2019
Introduction: 1.0 Introduction The research report under consideration is aimed to explore the significant role played by Marketing Strategies in today’s modern and dynamic business environment. Marketing ha...

Customer Switching Behaviour for Mobile Networks
12th Dec 2019
Introduction: EXECUTIVE SUMMARY Consumers use services everyday, these ranges from taking the train or opening a bank account to talking on a mobile phone. Businesses also rely on a wide range of services on a dai...

Customer Analysis of the Airline Industry
12th Dec 2019
Introduction: Introduction: In the highly competitive airline industry, customers become the most important factor of the whole producing process. Besides flight safety, enhancing service quality, and therefore cus...

Eco Friendly Marketing: Challenges and Opportunities
12th Dec 2019
Introduction: It is no exaggeration to say a society is ruled by the logic of the environment in the 21st century. Since the 18th century industrial revolution, human beings have benefited of the richness due to th...

Effects of Website Attributes on Customer Satisfaction
12th Dec 2019
Introduction: ABSTRACT This study investigates the important attributes of online web stores in e-commerce by examining the possible website elements that determine different aspects of the association between cus...

Ethical Issues of Advertising to Children
12th Dec 2019
Introduction: Ethical Dilemma, Practices and Implications of Children Advertising Creating outstanding products and programs to win marketplace is not an easy job. Specialists in marketing have to develop comprehen...

International Marketing: Franchising and Entrepreneurship
12th Dec 2019
Introduction: The past twenty years has seen an unprecedented internationalisation of business and growth of multinational organisations.  Some analysts credit these large multinational firms with more economic im...

Factors Influencing While Purchasing Tyres
12th Dec 2019
Introduction: Abstract  In this project I have study of “factors influencing while purchasing tyres” JK tyres manufactured by Jk Tyre & Industries. In this competitive era of marketing where the satisfact...

Impact of Brand Sound Elements on Consumers
12th Dec 2019
Introduction: Executive Summary With increase in competition and the number of media vehicles available, it has become essential for brands to establish powerful memory triggers in the minds of customers. Although,...

Customer Loyalty in the Restaurant Industry: Nandos
12th Dec 2019
Introduction: Topic: How customer loyalty can be increased in the restaurant industry? The case of Nandos. Why customer loyalty is important? What Nandos is doing and how it can be better develop? Loyalty marketing...

Benefits of Social Network Marketing for the Business
12th Dec 2019
Introduction: Chapter One   Introduction For some marketing managers, the twenty-first century may appear a very strange place indeed. Much of that strangeness comes from the ‘electronification’ of tradit...

Impact of Marketing Collateral in Banks
12th Dec 2019
Introduction: INTRODUCTION About HDFC Bank: HDFC Bank was incorporated in August 1994, and, currently has a nationwide network of 2000 Branches and 5,471 ATM’s in 996 Indian towns and cities. The Housin...

Appropriation of Brand Extension
12th Dec 2019
Introduction: LITERATURE REVIEW This chapter intends to set the theoretical frame of the thesis by introducing the main areas needed to create the basis of our analysis, shaping the ways towards our own main purpo...

Analysis of Brand Management Strategy for Shoe Company
12th Dec 2019
Introduction: Chapter 1: Introduction 1. Introduction This dissertation is comprised of brand evolution and sum various steps involved to construct it. The creation and importance of Brand Awareness, Brand Image, a...