Dissertations on Marketing

Marketing can be described as promoting and selling certain products or services to meet the needs of the customer. Tasks involved with Marketing include market research, content creation, advertising, and more.

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Marketing

Latest Marketing Dissertations

Including full dissertations, proposals, individual dissertation chapters, and study guides for students working on their undergraduate or masters dissertation.

Social Media for Promoting and Marketing Films
Dissertation Examples
Introduction: The effects of social media as a tool used for film marketing and promotion, an investigation of both dependant and independent filmmakers around the world. Abstract This dissertation will help to an... Last modified: 13th Dec 2019

Role of Blog Marketing in Consumer Decision Making Process
Dissertation Examples
Introduction: A FUTURE MARKETING PERSPECTIVE The phenomenon of blogs is growing rapidly and is expected to increase even in a more rapid pace (Technorati, 2006, November 6). As Wright (2006) discuss; blogs provide... Last modified: 13th Dec 2019

Issues with Strategic Marketing Management
Dissertation Examples
Introduction: Introduction This course is designed to help you understand and learn advanced principles of marketing and is aimed at marketing managers, or professionals who are working in business or commerce. Wh... Last modified: 13th Dec 2019

Marketing Implementation Plan for New Product
Dissertation Examples
Introduction: 1. Executive Summary:- With the ever increasing ratio of crime in the UK and all around the world, an unprotected property has become extremely vulnerable, day or night. This is why, in the presence o... Last modified: 13th Dec 2019

E-business Innovative Marketing Strategy
Dissertation Examples
Introduction: Chapter One: Introduction 1.1 Background The term E-business is today’s popular form of business by using old business models with the interaction of technology and gaining the most out of custo... Last modified: 12th Dec 2019

Importance of Brand Management in SME's
Dissertation Examples
Introduction: Study on Fast Food Takeaways of West London Executive Summary Many remarkable studies and literatures have been produced which discusses critical activities of the Brand management in LOs (Large organ... Last modified: 12th Dec 2019

Effects of Marketing in Wilderness Tourism Promotion
Dissertation Examples
Introduction: Promoting Wilderness Tourism Literature Review Introduction Behavioural research on the study on wilderness destination is a relatively new development in the ecotourism industry. Promoting place mark... Last modified: 12th Dec 2019

Impact of Marketing Mix on Customer Buying Decision
Dissertation Examples
Introduction: Impact of Marketing Mix on Customer Buying Decision of Luxury Housing Industry in UKChapter 01 01. Introduction (Research proposal) 01.1 Industry background of the study 01.1.1 Industrial review Prop... Last modified: 12th Dec 2019

Customer Attitudes Towards Search Engine Marketing
Dissertation Examples
Introduction: Abstract The present study approaches the empathizing of the UK users’ behaviour with respect to internet when considere in presence of SEM (Search Engine Marketing) and related activities, conc... Last modified: 12th Dec 2019

Marketing Strategies of UK Political Parties
Dissertation Examples
Introduction: In this paper we examine the use of political marketing in the United Kingdom and the United States of America. It focuses on the hypothetical theoretical aspects of marketing frameworks, which are id... Last modified: 12th Dec 2019

Stages of the Purchasing Decision Process
Dissertation Examples
Introduction: P-1: Describe the main stages of the purchasing decision making process Business buying decision process Business buying decision process consists of the following steps. Problem recognition General... Last modified: 12th Dec 2019

Re-patronage Intentions in Restaurants
Dissertation Examples
Introduction: “The relationship between Dining attributes Customer satisfaction and Re-patronage Intentions in Restaurants”   ABSTRACT This Research is intended to study the relationship between dinin... Last modified: 12th Dec 2019

Customer Segments in Retail Supermarket | Analysis
Dissertation Examples
Introduction: CHAPTER 1 : INTRODUCTION BACKGROUND In today’s dynamic retail environment, customers are offered with a tremendous range of choices and their loyalty is increasingly becoming transitory due to t... Last modified: 12th Dec 2019

Demographics of Online Shoppers
Dissertation Examples
Introduction: Abstract This dissertation aims at developing profiles of Greek consumers who have already conducted purchases through the Internet and of the consumers who are willing to adopt the Internet shopping ... Last modified: 12th Dec 2019

Wedding Planning Needs Assessment
Dissertation Examples
Introduction: CHAPTER 1 INTRODUCTION 1.1 Background Wedding is once-a-life event in people’s life. For most of families, they are willing to spend a considerable amount of money to ensure the wedding is organ... Last modified: 12th Dec 2019

Indian Consumer Buying Behaviour in the UK
Dissertation Examples
Introduction: 1. Introduction This dissertation provide an overview of research topic on Indian consumer buying behavior in UK, first part outline aims and objective of the dissertation and followed by the motivati... Last modified: 12th Dec 2019

Green Marketing: Advantages and Disadvantages
Dissertation Examples
Introduction: ACKNOWLEDGEMENT As I sum up draft of my study, I appreciatively reminisce the contribution of all those people without whose support and help, this study would have never taken its present form. I ta... Last modified: 12th Dec 2019

Consumption Behaviour of Students
Dissertation Examples
Introduction: Chapter One Introduction 1.1. BACKGROUND OF THE STUDY 1.1.1 Consumption Behaviour Definition If it is said that marketing in true sense is the conclusion of social culture of post modern consumer cul... Last modified: 12th Dec 2019

Comparison of Buying Behaviour: Own Brand and Label Food
Dissertation Examples
Introduction: CHAPTER ONE 1. INTRODUCTION In the UK, for nearly two thirds of consumers, own-label is an important reason to shop in a particular store. Value for money, availability and the breadth of products on ... Last modified: 12th Dec 2019

Cisco Systems: SWOT Analysis and Marketing Analysis
Dissertation Examples
Introduction: Principles of Marketing Abstract This study aims to provide information on key marketing concepts and strategies adopted by Cisco Systems Inc. It critically analyzes Cisco’s business strategies... Last modified: 12th Dec 2019

Uses of Brand Extension Strategies
Dissertation Examples
Introduction: 1- PROBLEM AND ITS BACKGROUND This chapter contains background of our study, statement of the problem, significance and delimitation of the study. Furthermore Definitions of the terms used in this di... Last modified: 12th Dec 2019

Marketing Strategies of Primark
Dissertation Examples
Introduction: 1.0 Introduction The research report under consideration is aimed to explore the significant role played by Marketing Strategies in today’s modern and dynamic business environment. Marketing ha... Last modified: 12th Dec 2019

Customer Switching Behaviour for Mobile Networks
Dissertation Examples
Introduction: EXECUTIVE SUMMARY Consumers use services everyday, these ranges from taking the train or opening a bank account to talking on a mobile phone. Businesses also rely on a wide range of services on a dai... Last modified: 12th Dec 2019

Customer Analysis of the Airline Industry
Dissertation Examples
Introduction: Introduction: In the highly competitive airline industry, customers become the most important factor of the whole producing process. Besides flight safety, enhancing service quality, and therefore cus... Last modified: 12th Dec 2019

E-tailoring Online: Customer Views and Impacts on Services
Dissertation Examples
Introduction: Abstract An increasing number of customers are turning to the Internet to make their purchases, as a vast array of goods and services are now only a mouse click away. E-tailing clothes is even more c... Last modified: 12th Dec 2019