Tag: Marketing

Appropriation of Brand Extension
12th Dec 2019
Introduction: LITERATURE REVIEW This chapter intends to set the theoretical frame of the thesis by introducing the main areas needed to create the basis of our analysis, shaping the ways towards our own main purpo...

Analysis of Brand Management Strategy for Shoe Company
12th Dec 2019
Introduction: Chapter 1: Introduction 1. Introduction This dissertation is comprised of brand evolution and sum various steps involved to construct it. The creation and importance of Brand Awareness, Brand Image, a...

Concepts of Brand Identity and Positioning
12th Dec 2019
Introduction: A brand is not the name of a product. It is the vision that drives the creation of products and services under that name. That vision, the key belief of the brands and its core values is called ident...

Effect of Celebrity Marketing on Magazine Sales
12th Dec 2019
Introduction: The impact of celebrities on magazine sales Within the last century, we seem to have discovered the process by which fame is manufactured. Discovering that we…can so quickly and so effectively give ...

Effects of Colour Packaging on Consumer Behaviour
12th Dec 2019
Introduction: Abstract: When determining possible colour options for a new product, packaging professionals must keep the consumer in mind. First, they determine what type of message the product should give. Based...

Commodity Futures and Markets
12th Dec 2019
Introduction: Chapter 1 Introduction to Commodity Market What is “Commodity”? Any product that can be used for commerce or an article of commerce which is traded on an authorized commodity exchange is known as...

Comparing Hypermarket and Traditional Wet Market Consumers
12th Dec 2019
Introduction: CHAPTER 4 – DATA ANALYSIS 4.0 Introduction This study was conducted in two different store formats, which are hypermarket and traditional wet market respectively. Totally 200 questionnaires wer...

Analysis of the UK Confectionery Industry: Thorntons
12th Dec 2019
Introduction: Confectionery Industry In The UK Contributes A Major Amount Of Revenue To The Country’s Economy Chapter 1: Introduction Confectionery industry in the UK contributes a major amount of revenue to ...

Consumer Behaviour in the UK Automotive Industry
12th Dec 2019
Introduction: Consumer behaviour is dependent on few factors that need to be considered in any industry. In the Automotive industry, there are several intertwining factors known. The Internet as one knows well has ...

Talent Management in the Corporate Sector
12th Dec 2019
Introduction: A Talent Management INTRODUCTION:- Talent management is the process that emerged in 1990 and continues to be adopted, as more companies came to realize that their employees’ talent, skills driv...

SWOT Analysis of Danone UK
12th Dec 2019
Introduction: EXECUTIVE SUMMARY Activia and Actimel are the two probiotic yoghurt brands that are currently being marketed by Danone in the UK. The current market strategy for these products is that they are healt...

An Impact of E-Commerce on Marketing and Operation in SME in Indonesia
11th Dec 2019
Introduction: An Impact of E – Commerce on Marketing and Operation in SME in Indonesia Abstract This study is to distinguish the impacts and influence of E-commerce against Small Medium Enterprises (SMEs) in...

How Social Media Promotions on Clothing Impact Customer’s Buying Behaviour in the UK
11th Dec 2019
Introduction: How Social Media Promotions on Clothing Impact Customer’s Buying Behaviour in the UK Table of contents:   CHAPTER I /Introduction……………………………………………...

Constructing Luxury for Consumers
11th Dec 2019
Introduction: There are two aspects to consider when defining luxury, the psychological value and the value of the product/service itself. The psychological value of......

Marketing Advertising in the Hotel Industry
11th Dec 2019
Introduction: Until recently research on advertising appeals focused on either physical products or a comparison in relation to the way in which advertising appeals differed between products and services (predomina...

Analysis of South Africa's Retail Industry
11th Dec 2019
Introduction: Executive summary South Africa is a player in the local and international retail industry. Retail like all business operates and is affected by external forces as well as internal forces. The external...

The Influence of Word of Mouth and the Attitude of the Consumers in the Purchase Decision
11th Dec 2019
Introduction: THE INFLUENCE OF WORD OF MOUTH AND THE ATTITUDE OF THE CONSUMERS IN WECHAT IN THE PURCHASE DECISION ABSTRACT The purpose of this research is to perform an analysis of the relationship between the in...

Keventer Agro Market Analysis
11th Dec 2019
Introduction: ABSTRACT Most producers do not sell their goods directly to final users. They design a multi-channel system to reach them. The design of marketing channel, that acts, as a strong interface, can provid...

Brand Improvement Recommendations for Toyota
11th Dec 2019
Introduction: Introduction The modern age of business can be defined as age of competition. The competition within an industry is gradually increasing with the expansion of business as many new players are entering...

Critical Analysis of Marketing Audit for D-GSM
11th Dec 2019
Introduction: 1.1 Introduction In today’s dynamic telecommunication industry it is critical to analyze the dynamic environment and analyze key product/service offering to target customers. Further, the inform...

Marketing Strategies and Marketing Management Styles
11th Dec 2019
Introduction: INTRODUCTION: MEANING OF MARKETING AND MARAKETING MANAGEMENT: Marketing as a business function will change with the movement of products and service from the producer to the user. Ability to sell at a...

Re-branding and Repositioning of the Republic Bank Group
11th Dec 2019
Introduction: Practicum:“The Re-branding and Repositioning of the Republic Bank Group: The Case of Republic Bank DR S.A.” Executive Summary A brand is the sum of the customer’s experiences with the produc...

Grey Marketing Activities Within the Software Industry
11th Dec 2019
Introduction: Future ABSTRACT The research work has presented an enlarged view of the operation within the grey markets, their functioning, pricing structure, the customer base & lastly the arguments in favour...

Effectiveness of the World Cup Campaign on Lafarge Concreto
11th Dec 2019
Introduction: Executive Summary Primarily the study aims to give the reader an insight into the Indian Cement industry. The project aims to profile and understand the effectiveness of the World Cup campaign of Lafa...

An Investigation into the Impact of Social Media on Brand Perception
11th Dec 2019
Introduction: An Investigation Into The Impact Of Social Media On Brand Perception: Victoria’s Secret Table of Contents Abstract 1 Introduction 1.1 Enquiry Overview 1.2 Origins of The Case Study: Victoria’s ...