Dissertations on Marketing

Marketing can be described as promoting and selling certain products or services to meet the needs of the customer. Tasks involved with Marketing include market research, content creation, advertising, and more.

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Marketing

Latest Marketing Dissertations

Including full dissertations, proposals, individual dissertation chapters, and study guides for students working on their undergraduate or masters dissertation.

Consumer Buying Behaviour of the Indian Community in the UK

Dissertation Examples

The aim of the dissertation is to understand and identify the social, cultural, buying behaviour characteristics of the Indian community in the UK....

Last modified: 4th Nov 2021

Social Media for Promoting and Marketing Films

Dissertation Examples

This dissertation will help to analyse and evaluate the different ways in which social media as platform is being used as an alternative way to promote and market films by filmmakers in the media industry....

Last modified: 2nd Nov 2021

Analysis of Nike’s Social Media Marketing Strategy

Dissertation Examples

This report examines how Nike utilizes their social media sites in an attempt to understand why they are so successful with social media marketing....

Last modified: 1st Nov 2021

History and Evolution of Internal Marketing

Dissertation Introductions

The goal of internal marketing should be to motivate, attract and develop the internal customer as well as to address the goals and objectives of the organization....

Last modified: 28th Oct 2021

Influence of Word of Mouth and Attitude of Consumers in Purchase Decisions

Dissertation Examples

The purpose of this research is to perform an analysis of the relationship between the influence of the WOM and the attitude of the consumers, in the buying decision process within a platform like WeChat....

Last modified: 21st Oct 2021

Brand Image and Its Effect on Consumer Purchasing

Dissertation Proposals

A proposal to analyse and discuss the effect of brand image on the consumers' purchasing decisions in the UK clothing industry....

Last modified: 20th Oct 2021

Re-branding and Repositioning of the Republic Bank Group

Dissertation Examples

This study seeks to reposition and re-brand the Republic Bank Group, as the Bank moves closer to its vision of being the “Bank of Choice in the Caribbean”....

Last modified: 7th Oct 2021

Data Mining Techniques to Analyse Sales Transaction Data

Dissertation Examples

The aim of this research is to provide customised service to defined customer segments in a retail supermarket by implementing data mining techniques on sales transaction data....

Last modified: 7th Oct 2021

Social Media Marketing Strategies in the Food Industry

Example Literature Reviews

A literature review for a study that aims to analyse the possibility of creating brand awareness in the Indian market using social media marketing....

Last modified: 5th Oct 2021

Principles of Marketing

Dissertation Examples

This study aims to provide information on key marketing concepts and strategies adopted by Cisco Systems Inc....

Last modified: 5th Oct 2021

How Social Media Promotions on Clothing Impact Customer’s Buying Behaviour in the UK

Dissertation Examples

This study significantly contributes in identifying the motivational factors or strategies that Zara used to promote their clothing brands on social media networks....

Last modified: 4th Oct 2021

Impact of Social Media Marketing on Purchase Intention

Dissertation Examples

This study focuses on examining the impact of social media marketing on purchase intention with the intervening role of electronic word of mouth....

Last modified: 1st Oct 2021

How to Make a Brand Desirable

Dissertation Examples

This dissertation aims to explore methods that businesses or brands use to make their brand desirable to consumers. Includes three UK brands as case studies....

Last modified: 1st Oct 2021

The Impact of Social Media on Brand Perception: Victoria's Secret

Dissertation Examples

This study explores the impact that social media sites have on brand perception, with a specific focus on the fashion industry using Victoria’s Secret as a case study....

Last modified: 30th Sep 2021

Smart Pen Product: Market Analysis

Dissertation Examples

Market analysis for a smart pen product that is capable of scanning and printing. Analysis includes PEST and SWOT analysis....

Last modified: 30th Sep 2021

New Marketing Plan for Malaysian Airline Berhad

Dissertation Examples

An analysis of Malaysian airline Berhad (MAB) current strategy and marketing plan and the creation of a new marketing plan....

Last modified: 29th Sep 2021

Uses of Brand Extension Strategies

Dissertation Introductions

Introduction to a dissertation on whether the strategy of brand extension is favourable or not, or due to brand extension, brands gets diluted or cannibalized....

Last modified: 8th Sep 2021

Marketing Environment Analysis for Sports Bar

Dissertation Examples

Project proposal for a sports bar focusing on friendly and professional service, providing customers with distinctive entertainment, including TV screens for live sports and a recreation area....

Last modified: 8th Sep 2021

Consumption Behaviour of Students

Dissertation Introductions

Introduction to a study intending to highlight the factors and variables that influence the consumption behaviour of Malay Generation Y...

Last modified: 8th Sep 2021

Comparing Toyota’s Marketing Strategies in UK and Saudi Arabia

Dissertation Examples

A comparison of the marketing strategies used by Toyota in the UK and Saudi Arabian markets....

Last modified: 6th Sep 2021

SWOT and PEST Analysis of Danone UK

Dissertation Examples

Activia and Actimel are the two probiotic yoghurt brands that are currently being marketed by Danone in the UK. The current market strategy for these products is analysed....

Last modified: 3rd Sep 2021

Marketing Strategies of Primark

Dissertation Examples

The research report under consideration is aimed to explore the significant role played by Marketing Strategies in today’s modern and dynamic business environment....

Last modified: 3rd Sep 2021

Effect of Celebrity Endorsement on Luxury Goods Purchases

Dissertation Examples

A study on how celebrity endorsement influences consumer buying behaviour when purchasing luxury goods and how negative publicity effects the relationship....

Last modified: 1st Sep 2021

Marketing Plan for a Footwear Company

Dissertation Examples

A marketing plan for a high quality footwear and coordinated watch company including a SWOT analysis....

Last modified: 20th Aug 2021

Customer Satisfaction in the Airline Industry

Dissertation Introductions

In the highly competitive airline industry, customers become the most important factor of the whole producing process. The Main Hypothesis for the thesis is: Airlines with higher satisfied customers are getting more passengers....

Last modified: 20th Aug 2021

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