Dissertations on Marketing
Marketing can be described as promoting and selling certain products or services to meet the needs of the customer. Tasks involved with Marketing include market research, content creation, advertising, and more.
Latest Marketing Dissertations
Including full dissertations, proposals, individual dissertation chapters, and study guides for students working on their undergraduate or masters dissertation.
Marketing Dissertation Topics
Dissertation Topics
We have provided a selection of example marketing dissertation topics to help and inspire you when choosing a topic for a marketing dissertation....
Last modified: 18th Aug 2021
Marketing Dissertation Titles
Dissertation Titles
Marketing Dissertation Titles. We have provided this selection of example marketing dissertation titles below to help and inspire you....
Last modified: 16th Aug 2021
Case Study of Chanel's Brand Management
Dissertation Examples
An evaluation of the Chanel brand including its history, challenges, personality, competitive advantages, brand positioning and its future....
Last modified: 30th Jul 2021
Contemporary Issues in Marketing Management in Morrisons
Dissertation Examples
Introduction Customer knowledge has been known as a main source that can be used to support research and development, improvement and innovation, facilitate better understanding of market opportuniti...
Last modified: 13th Dec 2019
Role of Blog Marketing in Consumer Decision Making Process
Dissertation Examples
A FUTURE MARKETING PERSPECTIVE The phenomenon of blogs is growing rapidly and is expected to increase even in a more rapid pace (Technorati, 2006, November 6). As Wright (2006) discuss; blogs provide...
Last modified: 13th Dec 2019
Importance of Brand Management in SME's
Dissertation Examples
Study on Fast Food Takeaways of West London Executive Summary Many remarkable studies and literatures have been produced which discusses critical activities of the Brand management in LOs (Large organ...
Last modified: 12th Dec 2019
Effects of Marketing in Wilderness Tourism Promotion
Dissertation Examples
Promoting Wilderness Tourism Literature Review Introduction Behavioural research on the study on wilderness destination is a relatively new development in the ecotourism industry. Promoting place mark...
Last modified: 12th Dec 2019
Customer Attitudes Towards Search Engine Marketing
Dissertation Examples
Abstract The present study approaches the empathizing of the UK users’ behaviour with respect to internet when considere in presence of SEM (Search Engine Marketing) and related activities, conc...
Last modified: 12th Dec 2019
Marketing Strategies of UK Political Parties
Dissertation Examples
In this paper we examine the use of political marketing in the United Kingdom and the United States of America. It focuses on the hypothetical theoretical aspects of marketing frameworks, which are id...
Last modified: 12th Dec 2019
Re-patronage Intentions in Restaurants
Dissertation Examples
“The relationship between Dining attributes Customer satisfaction and Re-patronage Intentions in Restaurants” ABSTRACT This Research is intended to study the relationship between dinin...
Last modified: 12th Dec 2019
Wedding Planning Needs Assessment
Dissertation Examples
CHAPTER 1 INTRODUCTION 1.1 Background Wedding is once-a-life event in people’s life. For most of families, they are willing to spend a considerable amount of money to ensure the wedding is organ...
Last modified: 12th Dec 2019
Comparison of Buying Behaviour: Own Brand and Label Food
Dissertation Examples
CHAPTER ONE 1. INTRODUCTION In the UK, for nearly two thirds of consumers, own-label is an important reason to shop in a particular store. Value for money, availability and the breadth of products on ...
Last modified: 12th Dec 2019
E-tailoring Online: Customer Views and Impacts on Services
Dissertation Examples
Abstract An increasing number of customers are turning to the Internet to make their purchases, as a vast array of goods and services are now only a mouse click away. E-tailing clothes is even more c...
Last modified: 12th Dec 2019
Effect of Culture in the Formulation of Marketing Strategies
Dissertation Examples
Introduction As a student of business administration and having experienced the multicultural cosmopolitan life in London, U.K., marketing strategies of various multinational companies have always ...
Last modified: 12th Dec 2019
Effects of Website Attributes on Customer Satisfaction
Dissertation Examples
ABSTRACT This study investigates the important attributes of online web stores in e-commerce by examining the possible website elements that determine different aspects of the association between cus...
Last modified: 12th Dec 2019
Factors Influencing While Purchasing Tyres
Dissertation Examples
Abstract In this project I have study of “factors influencing while purchasing tyres” JK tyres manufactured by Jk Tyre & Industries. In this competitive era of marketing where the satisfact...
Last modified: 12th Dec 2019
Impact of Brand Sound Elements on Consumers
Dissertation Examples
Executive Summary With increase in competition and the number of media vehicles available, it has become essential for brands to establish powerful memory triggers in the minds of customers. Although,...
Last modified: 12th Dec 2019
Benefits of Social Network Marketing for the Business
Dissertation Examples
Chapter One Introduction For some marketing managers, the twenty-first century may appear a very strange place indeed. Much of that strangeness comes from the ‘electronification’ of tradit...
Last modified: 12th Dec 2019
Concepts of Brand Identity and Positioning
Dissertation Examples
A brand is not the name of a product. It is the vision that drives the creation of products and services under that name. That vision, the key belief of the brands and its core values is called ident...
Last modified: 12th Dec 2019
Effect of Celebrity Marketing on Magazine Sales
Dissertation Examples
The impact of celebrities on magazine sales Within the last century, we seem to have discovered the process by which fame is manufactured. Discovering that we…can so quickly and so effectively give ...
Last modified: 12th Dec 2019
Commodity Futures and Markets
Dissertation Examples
Chapter 1 Introduction to Commodity Market What is “Commodity”? Any product that can be used for commerce or an article of commerce which is traded on an authorized commodity exchange is known as...
Last modified: 12th Dec 2019
Consumer Behaviour in the UK Automotive Industry
Dissertation Examples
Consumer behaviour is dependent on few factors that need to be considered in any industry. In the Automotive industry, there are several intertwining factors known. The Internet as one knows well has ...
Last modified: 12th Dec 2019
Constructing Luxury for Consumers
Dissertation Examples
There are two aspects to consider when defining luxury, the psychological value and the value of the product/service itself. The psychological value of......
Last modified: 11th Dec 2019
Keventer Agro Market Analysis
Dissertation Examples
ABSTRACT Most producers do not sell their goods directly to final users. They design a multi-channel system to reach them. The design of marketing channel, that acts, as a strong interface, can provid...
Last modified: 11th Dec 2019
Critical Analysis of Marketing Audit for D-GSM
Dissertation Examples
1.1 Introduction In today’s dynamic telecommunication industry it is critical to analyze the dynamic environment and analyze key product/service offering to target customers. Further, the inform...
Last modified: 11th Dec 2019
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