Dissertations on Marketing

Marketing can be described as promoting and selling certain products or services to meet the needs of the customer. Tasks involved with Marketing include market research, content creation, advertising, and more.

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Marketing

Latest Marketing Dissertations

Including full dissertations, proposals, individual dissertation chapters, and study guides for students working on their undergraduate or masters dissertation.

Marketing Dissertation Topics

Dissertation Topics

We have provided a selection of example marketing dissertation topics to help and inspire you when choosing a topic for a marketing dissertation....

Last modified: 18th Aug 2021

Marketing Dissertation Titles

Dissertation Titles

Marketing Dissertation Titles. We have provided this selection of example marketing dissertation titles below to help and inspire you....

Last modified: 16th Aug 2021

Case Study of Chanel's Brand Management

Dissertation Examples

An evaluation of the Chanel brand including its history, challenges, personality, competitive advantages, brand positioning and its future....

Last modified: 30th Jul 2021

Contemporary Issues in Marketing Management in Morrisons

Dissertation Examples

Introduction Customer knowledge has been known as a main source that can be used to support research and development, improvement and innovation, facilitate better understanding of market opportuniti...

Last modified: 13th Dec 2019

Role of Blog Marketing in Consumer Decision Making Process

Dissertation Examples

A FUTURE MARKETING PERSPECTIVE The phenomenon of blogs is growing rapidly and is expected to increase even in a more rapid pace (Technorati, 2006, November 6). As Wright (2006) discuss; blogs provide...

Last modified: 13th Dec 2019

Importance of Brand Management in SME's

Dissertation Examples

Study on Fast Food Takeaways of West London Executive Summary Many remarkable studies and literatures have been produced which discusses critical activities of the Brand management in LOs (Large organ...

Last modified: 12th Dec 2019

Effects of Marketing in Wilderness Tourism Promotion

Dissertation Examples

Promoting Wilderness Tourism Literature Review Introduction Behavioural research on the study on wilderness destination is a relatively new development in the ecotourism industry. Promoting place mark...

Last modified: 12th Dec 2019

Customer Attitudes Towards Search Engine Marketing

Dissertation Examples

Abstract The present study approaches the empathizing of the UK users’ behaviour with respect to internet when considere in presence of SEM (Search Engine Marketing) and related activities, conc...

Last modified: 12th Dec 2019

Marketing Strategies of UK Political Parties

Dissertation Examples

In this paper we examine the use of political marketing in the United Kingdom and the United States of America. It focuses on the hypothetical theoretical aspects of marketing frameworks, which are id...

Last modified: 12th Dec 2019

Re-patronage Intentions in Restaurants

Dissertation Examples

“The relationship between Dining attributes Customer satisfaction and Re-patronage Intentions in Restaurants”   ABSTRACT This Research is intended to study the relationship between dinin...

Last modified: 12th Dec 2019

Wedding Planning Needs Assessment

Dissertation Examples

CHAPTER 1 INTRODUCTION 1.1 Background Wedding is once-a-life event in people’s life. For most of families, they are willing to spend a considerable amount of money to ensure the wedding is organ...

Last modified: 12th Dec 2019

Comparison of Buying Behaviour: Own Brand and Label Food

Dissertation Examples

CHAPTER ONE 1. INTRODUCTION In the UK, for nearly two thirds of consumers, own-label is an important reason to shop in a particular store. Value for money, availability and the breadth of products on ...

Last modified: 12th Dec 2019

E-tailoring Online: Customer Views and Impacts on Services

Dissertation Examples

Abstract An increasing number of customers are turning to the Internet to make their purchases, as a vast array of goods and services are now only a mouse click away. E-tailing clothes is even more c...

Last modified: 12th Dec 2019

Effect of Culture in the Formulation of Marketing Strategies

Dissertation Examples

Introduction As a student of business administration and having experienced the multicultural cosmopolitan life in London, U.K., marketing strategies of various multinational companies have always ...

Last modified: 12th Dec 2019

Effects of Website Attributes on Customer Satisfaction

Dissertation Examples

ABSTRACT This study investigates the important attributes of online web stores in e-commerce by examining the possible website elements that determine different aspects of the association between cus...

Last modified: 12th Dec 2019

Factors Influencing While Purchasing Tyres

Dissertation Examples

Abstract  In this project I have study of “factors influencing while purchasing tyres” JK tyres manufactured by Jk Tyre & Industries. In this competitive era of marketing where the satisfact...

Last modified: 12th Dec 2019

Impact of Brand Sound Elements on Consumers

Dissertation Examples

Executive Summary With increase in competition and the number of media vehicles available, it has become essential for brands to establish powerful memory triggers in the minds of customers. Although,...

Last modified: 12th Dec 2019

Benefits of Social Network Marketing for the Business

Dissertation Examples

Chapter One   Introduction For some marketing managers, the twenty-first century may appear a very strange place indeed. Much of that strangeness comes from the ‘electronification’ of tradit...

Last modified: 12th Dec 2019

Concepts of Brand Identity and Positioning

Dissertation Examples

A brand is not the name of a product. It is the vision that drives the creation of products and services under that name. That vision, the key belief of the brands and its core values is called ident...

Last modified: 12th Dec 2019

Effect of Celebrity Marketing on Magazine Sales

Dissertation Examples

The impact of celebrities on magazine sales Within the last century, we seem to have discovered the process by which fame is manufactured. Discovering that we…can so quickly and so effectively give ...

Last modified: 12th Dec 2019

Commodity Futures and Markets

Dissertation Examples

Chapter 1 Introduction to Commodity Market What is “Commodity”? Any product that can be used for commerce or an article of commerce which is traded on an authorized commodity exchange is known as...

Last modified: 12th Dec 2019

Consumer Behaviour in the UK Automotive Industry

Dissertation Examples

Consumer behaviour is dependent on few factors that need to be considered in any industry. In the Automotive industry, there are several intertwining factors known. The Internet as one knows well has ...

Last modified: 12th Dec 2019

Constructing Luxury for Consumers

Dissertation Examples

There are two aspects to consider when defining luxury, the psychological value and the value of the product/service itself. The psychological value of......

Last modified: 11th Dec 2019

Keventer Agro Market Analysis

Dissertation Examples

ABSTRACT Most producers do not sell their goods directly to final users. They design a multi-channel system to reach them. The design of marketing channel, that acts, as a strong interface, can provid...

Last modified: 11th Dec 2019

Critical Analysis of Marketing Audit for D-GSM

Dissertation Examples

1.1 Introduction In today’s dynamic telecommunication industry it is critical to analyze the dynamic environment and analyze key product/service offering to target customers. Further, the inform...

Last modified: 11th Dec 2019

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